Apollo Interactive is seeking a productive, detail-oriented, analytical, and motivated individual to join our team in the Los Angeles (El Segundo) office as the Mortgage Vertical Lead Gen Director. This is a full-time position. As the Director, you will play a key role in the resurgence of our existing Mortgage vertical. We are seeking someone with prior, hands on experience in the lead gen industry and have worked in some capacity in the Mortgage vertical.

Ideal candidates will will be organized, strategic, quick learners, able to work independently, and experienced in digital marketing, and online lead generation. Applicants must have excellent communication and time management skills, be able to work efficiently in a team environment, and manage multiple projects at once.

Responsibilities include:

Developing and implementing short-term and long-term strategies for growth
Managing budgets and financial performance of the vertical
Managing and optimizing client campaigns
Overseeing the development of online lead generation sites and forms
Overseeing and guiding the development of creative assets
Overseeing technical reporting and data transmission integrations
Working with a media buying team to develop and optimize online media campaigns
Prospecting, contracting, and onboarding of new clients
Optimizing lead flows and monetization paths
Developing, deploying, and evaluating A/B and Multivariate Testing strategies

Qualifications:

BA/BS degree from 4-year university required
Minimum 8 years of experience in performance marketing / lead generation, 3+ in Mortgage
Strong attention to detail
Ability to analyze and optimize around data
Ability to manage and prioritize multiple initiatives
Excellent time management skills
Microsoft Excel fluency

Benefits:

Annual salary and performance review
Medical and dental benefits
401(K)

Apollo Interactive

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Marketing Director - Mortgage Vertical