Position Overview:

We are seeking a dynamic and experienced FranDev (Franchise Development) Marketing Manager to join our team. This individual will develop and execute strategic marketing plans to attract, engage, and convert prospective franchisees. The ideal candidate will have a strong background in franchise development marketing, exceptional communication skills, and a passion for driving growth in a values-driven organization.

Key Responsibilities:

Strategic Planning: Develop and implement comprehensive marketing strategies to support franchise development goals, including lead generation, nurturing, and conversion.
Campaign Management: Working with the wider team, design, execute, and optimize multi-channel marketing campaigns (digital, social media, email, content, events) to attract prospective franchisees.
Content Creation: Collaborate with the content team to create compelling marketing materials, including brochures, presentations, blog posts, social media content, and case studies that highlight the benefits of becoming a Caring Transitions franchisee.
Lead Generation: Working with the wider team, manage and optimize lead generation tactics, including SEO, PPC, social media advertising, and email marketing to ensure a steady pipeline of qualified leads.
Brand Management: Maintain and enhance the Caring Transitions brand image, ensuring all marketing materials and communications align with the company’s values and mission.
Market Research: Conduct market research to stay informed on industry trends, competitor activities, and potential opportunities for growth.
Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

Qualifications:

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience: Minimum of 5 years of experience in marketing, franchise development experience preferred

Skills:

Proven track record of successful marketing campaigns.
Strong understanding of digital marketing, lead generation, and conversion strategies.
Excellent written and verbal communication skills.
Proficiency in marketing automation tools, CRM systems (HubSpot preferred), and analytics platforms.
Ability to analyze data and translate insights into actionable strategies.
Creative thinker with strong problem-solving skills.
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Experience in franchise development marketing

What We Offer:

Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health, dental, and vision insurance.
401(k) with company match.
Paid time off and holidays.
Opportunities for professional growth and development.
A supportive and collaborative work environment.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to peberly@strategicfranchising.com - Please include "FranDev Marketing Manager Application – [Your Name]" in the subject line.

Caring Transitions is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Caring Transitions

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