Director of Marketing & Brand Strategy

REPORTS TO: Executive Director

EMPLOYMENT CLASSIFICATION: Full-time, 40 hours per week. Exempt.

Purpose of the Position:

The Director of Brand Strategy and Communications is responsible for leading a team to steward and grow the Eagle Ranch brand to further represent excellence in providing resources, community, and programming for struggling Georgia children and families.

Eagle Ranch refreshed its brand strategy, positioning, and visual identity in late 2023. This role will be responsible for refining and further integrating this brand strategy across all organizational touchpoints, both internally and externally. Internally, this includes but is not limited to, engaging with leaders across the Ranch’s various program services, and especially with the Development team as much of our marketing work supports the development needs of the organization. Externally, this will include managing agency and vendor relationships, along with keeping the voice of Eagle Ranch’s client base at the forefront of all marketing and communications work.

Primary Duties and Responsibilities:

Team & Organizational Leadership

Develop and manage annual strategic plan and budget.
Lead, support, and develop two full-time direct reports.
Part of Senior Leadership Team at Eagle Ranch and responsible for helping to set organizational strategy and direction.
Manage external agency and vendor relationships.

Brand Strategy

Identify opportunities to expand and elevate brand awareness and exposure.
Steward brand messaging and visual identity across the organization and with vendors to ensure consistency and effectiveness.

Marketing & Engagement

Design and implement targeted campaigns to inform and engage with Eagle Ranch’s primary audience: women reaching out for help with their child/family. At least part of these campaigns should include a digital marketing strategy that helps families in Georgia see Eagle Ranch as an essential resource for child and family needs.
Design and implement targeted campaigns for Eagle Ranch donors with particular focus on keeping long-term donors engaged while cultivating relationships with new donors as the next generation of Ranch supporters.
Develop an annual communications plan (both internal and external) to help advance the mission of the organization with accompanying channel strategies. Communication channels likely include but not limited to: social media, website, email, events, speaking engagements.

Public Relations

Manage and cultivate the Eagle Ranch brand in local media relations to help further build trust and understanding of the Ranch’s mission.
Resource internal teams with content and materials to keep Eagle Ranch top of mind in the local community. Examples of resources include but not limited to: printed and digital collateral, online content, event presentation templates, video content, and branded items.
Plan and execute strategic media initiatives for online, broadcast, and print media.
Respond to media inquiries and schedule interviews/appearances with appropriate spokesperson, serving as spokesperson when needed.
Create media kit, press releases, media statements, and talking points.

Key Desired Behaviors:

Inspirational leader, both in terms of strategic vision and people leadership
Motivated by and passionate about the mission of helping children and families
Gifted communicator and commitment to continual improvement
Willingness and ability to have difficult and sensitive performance management and development conversations
Able to multi-task and prioritize effectively
Desire to be part of a growing team
Teachable spirit and willingness to seek counsel

Basic Skills and Qualifications:

Agrees with Eagle Ranch’s Statement of Faith
Bachelor’s degree from an accredited college
At least ten years of brand strategy/marketing/communications experience
Strong communication skills, both written and oral
Excellent organizational and time management skills
Proficient in Microsoft Office suite, project management platforms like Asana & comfortable building presentations (both in Keynote and Powerpoint)
Understanding and appreciation for social media and digital marketing
Ability to influence across all levels of the organization
Proven track record of building strong relationships to drive business results

READY TO APPLY: Candidates should email their resume and cover letter to the attention of Femke Côté, Director of Human Resources, at fcote@eagleranch.org and wait to be contacted. Applicants who do not submit a cover letter will not be considered.

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Director of Marketing & Brand Strategy