Senior Paid Ads Specialist

About the job

Company Summary

EverConvert is a leading digital marketing agency based in Greenville, South Carolina, specializing in driving extreme business growth through a comprehensive suite of online marketing services. The company focuses on transforming website traffic into profitable outcomes for its clients by leveraging search engine optimization (SEO), paid advertising, and effective web design. These are the elements of success and ours is a team that heavily collaborates interdepartmentally to keep the needle moving forward at a fast pace.

Department Summary

Our Paid Ads department measures only one KPI: signed cases. We are a dedicated team with a strong skill set in Google Local Service Ads, Google Search, and all social media platforms. We work diligently to move our clients forward and collaborate to build a strong and nimble ad strategy with a holistic view of how SEO affects ad performance. We know our competition at a moment's notice, we nurture our ad accounts and are a high performance team.

Ideal Candidate / Job Description

The ideal candidate will be able to move in a fast-paced environment. This detail-oriented person is ready to strategize and press the gas to expand or pivot to press the brakes to regroup. We need a fast-thinking, confident, competent and competitive individual with the acumen to pivot based on ad performance, who can monitor a very large ad spend and can manipulate LSA ads in Google’s ever-changing ads platform. This person should be able to go through every possible scenario to improve the ads and get them in the top-ranked slots in a highly competitive marketplace. Their skill-set should include Google PPC and LSA ads, and all social media paid ads platforms.

Key Responsibilities

Oversee and lead a collection of Paid Media accounts
Weekly communication with any Account Executive and Leadership to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each month
Does not sit back and wait for instructions, this person needs to be moving forward on their own at all times
Keep detailed strategy notes daily that anyone can follow internally
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and their direct competition
Confirm lead routing is accurate within Call Center
Understand the value of following leads and pushing leads for follow ups, to understand exactly what the ads are bringing in by listening to calls and analyzing lead quality, then correcting issues
Responsible for personal productivity and utilization
Work directly with Paid Ads Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Experience and Requirements

Minimum of 6 years of Digital Paid Ads experience with Google and Social
Google Local Services Ads experience preferred
Google Search Certified preferred
Deep expertise across paid search and paid social advertising campaigns, such as Facebook Ads, TikTok, X, LinkedIn Ads and others
Proficiency in using advertising platforms and tools such as Meta Business Suite, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure signed cases
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
Detail oriented with a drive to win

Salary Range

$60,000 - $80,000 depending on experience

EverConvert

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EverConvert | Senior Digital Paid Ads Specialist | greenville, nc