•品牌战略+营销落地， end to end marketing, solid marketing foundation

•大FMCG+品牌出海成功经验优先

•非常熟悉美国市场，最好在当地生活、工作或者留学过

•熟悉线上渠道，比如亚马逊、独立站等

•有过多品牌、多渠道矩阵的成功操盘经验；操盘体量50亿以上

•50人以上团队管理经验

英语可作工作语言

Responsibilities

• Assist CEO in formulating the company's medium - and long-term strategic development plan, competitive strategy, etc., and be responsible for organizing implementation, monitoring, and promoting the realization of strategic business objectives.

• Create an overall marketing roadmap and own marketing budget. Set marketing goals and objectives and report on performance relative to these

• Define, deliver, and develop effective omni-channel brand marketing strategy to drive the growth goals

• Lead strategic brand positioning and awareness

• Lead creative programs that generates breakthrough ideas to lead the brand forward

• Drive loyalty strategy to build customer awareness and engagement

• Lead product marketing and visual merchandising to support product strategy

• Lead brand advertising, PR and partnerships

• Lead, coach, and develop a team of high performing, results oriented marketing professionals

• Use market and internal research and data to evaluate marketing planning and decision making

• Take a holistic view of the user experience. Identify and oversee improvements in the conversion funnel

Qualifications

• Significant experience in building marketing strategies in creatively driven companies

• Proven working experience as CMO

• Have a proven track record of recruiting and developing performance marketers and building high performing teams

• A leader with a truly global vision who works well with internal teams and external partners in different time zones.

• Highly collaborative in a cross-functional environment

• Experience leading a marketing function through a period of rapid growth

• Have a keen sense of trends within the market and able to take advantage of market factors to create marketing programs that build momentum

• Ability to set and communicate a clear vision and drive for results

FMC Consulting

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FMC Consulting | Chief Marketing Officer