Fowler Packing Company is a leader in the produce industry, known for our high-quality Peelz Citrus and Samsons Grapes. We are seeking a dynamic and creative Social Media Manager to join our marketing team. This role will oversee social media channels for the parent company and our key brands, driving engagement and growth.

Position Overview:

As the Social Media Manager, you will be responsible for creating and curating compelling content, reporting on analytics, managing brand reputation, monitoring trends, paid and organic campaigns, and managing third-party social media vendors. This role is pivotal in increasing brand awareness and engaging our audience across various platforms.

Key Responsibilities:

Develop and implement social media strategies for Fowler Packing Company, Peelz Citrus, and Samsons Grapes
Create and curate engaging content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok
Monitor social media trends and incorporate them into the content strategy
Manage brand reputation and respond to customer inquiries and feedback in a timely manner
Capture and share content from internal and external events
Collaborate with cross-functional teams to ensure brand consistency
Analyze social media metrics and report on performance, providing insights and recommendations for improvement
Stay updated on industry trends and competitor activities

Skills and Qualifications:

Strong creative and innovative thinking skills
Ability to work effectively across departments and with diverse teams
Proactive and driven with a strategic mindset
Excellent written and verbal communication skills
Proficient in social media platforms and analytics tools
Strong organizational and multitasking abilities
Experience in content creation, including photography and video production, is a plus
Expertise in social media advertising and paid promotions
Ability to manage multiple projects simultaneously and meet deadlines
Flexibility to travel up to 10% of the time

Education and Experience:

Bachelor’s degree in Marketing, Communications, or a related field
Minimum of 3-5 years of experience in social media management
Proven track record of growing and managing social media accounts for brands

Reporting:

This role will report to the Director of Marketing.

Fowler Packing Company

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Social Media Manager