Job Summary

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and support sales initiatives. This role requires a blend of creativity and analytical skills to effectively manage various marketing campaigns across digital platforms.

Duties:

Develop and implement comprehensive digital marketing strategies to increase online presence and drive traffic.
Create engaging content for various platforms, including websites, social media, and email campaigns.
Utilize analytics tools to measure the effectiveness of marketing campaigns and optimize performance.
Collaborate with sales teams to align marketing efforts with business objectives.
Manage product marketing initiatives, ensuring consistent messaging across all channels.
Write compelling copy that resonates with target audiences while adhering to brand guidelines.
Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Experience:

Proven experience in digital marketing, with a strong understanding of SEO, content marketing, and social media strategies.
Familiarity with website content management.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Experience in product management is desirable but not mandatory.
Proficiency in using Google Analytics and other analytics tools to track campaign performance.
Excellent copywriting skills with the ability to create persuasive content that drives engagement.
A background in sales or familiarity with sales processes can enhance effectiveness in this role.

Join us as we strive to elevate our brand through innovative marketing solutions!

IDP Americas, Inc.

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