Nex is helping families reconnect with the joy of movement through fun, social, and interactive content that’s accessible to all ages. Its award-winning Nex Playground console, launched in December 2023, uses cutting-edge AI, mobile and vision technologies to merge digital and physical worlds, immersing players in the experience using their natural body movement. Nex Playground games range from original sports and fitness titles, to educational games and titles in collaboration with Hasbro and Sesame Workshop.

Since its founding, Nex has been recognised as one of Fast Company’s Most Innovative Companies, TIME’s Best Inventions, Parents’ Best Entertainment System for Families, and has been awarded the prestigious Apple Design Award. Nex Playground is also kidSAFE+ COPPA certified, highlighting the company’s firm stance on privacy and safety for kids and families. To learn more, visit https://www.nex.inc or follow us on Instagram and Facebook.

The Role

We're looking for a Senior Designer, Growth & Performance to work closely with the internal Growth, CRM, and Social teams, who can operate at a fast pace. Each group is a lean, hands on team, that has worked on some of the industries biggest games and brands, driving customer acquisition at scale.

The role will balance high-quality craft and crisp execution with agility and speed to iterate and learn. You may be a good match if you love to generate and test creative quickly, monitoring the latest social and UA design trends to drive big impact. You understand how appeal to diverse segments, are able to take design risks, and how to look beyond the numbers to understand what customers really want and will engage with.

What You’ll Do

Partner with Growth, CRM, Social, Design, Data & Analytics, and Marketing to create well-articulated design strategies and shape the creative roadmap
You will be responsible for maintaining full awareness of all aspects of the creative process from concept to approval
You will work closely with key stakeholders to make sure brand standards and deadlines are met, keeping things moving in a fast-paced, high-volume environment
Design content that drives meaningful customer engagement with measurable business impact
Develop creative assets for campaigns across multiple areas of Nex Playground business
Join design activities such as brainstorm and research sessions to support ongoing creative needs and brand development.
Develop frameworks, guidelines, audits, and processes to help define and enhance marketing content development and throughput

What You Bring

Bachelors Degree in Design, Illustration, Video Production, Motion Graphics, or related field with a minimum 7+ years of hands-on user acquisition and social content experience.
Critical thinking, business understanding, communication, organizational skills, and advanced design strategy.
Demonstrated metrics literacy, with experience defining, tracking, and reporting on content metrics through effective communication and presentation
Ability to adapt quickly and work independently in a fast-paced environment with shifting priorities
Ability to multi-task with a demonstrated ability to work on multiple projects at the same time and meet project deadlines.
Familiarity working with compliance and legal teams during the design and approval process
Proficiency in Adobe products or other relevant applications (Photoshop, Illustrator, InDesign)
A portfolio or selection of past work to share

Preferred

Illustration skills highly preferred
Ability to combine design elements with Motion graphics and Video Editing for short-form content
Interest and understanding of eCommerce, gaming, entertainment, toys, marketing & advertising trends of today’s media landscape, and how people engage with advertising.
Nex is headquartered in San Jose, California with office in Hong Kong.

You can learn more about us at nex.inc/who-we-are.

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Senior Designer, Growth & Performance