This position is responsible for shaping how we effectively engage our social community, from both a product sales and brand values perspective. You will develop, design, and execute social media strategies across brand platforms to drive revenue, growth, and brand awareness.

This role requires innovation and a constant supply of ideas to generate bigger and stronger communities and advocates, generating UGC and positive conversation about our brands (ORLY®, ORLY+ and SPARITUAL®) In this role you need to live and breathe our brand values to ensure every customer/brand touch point is consistent. This is a position for someone with solid social media management and digital marketing experience who follows the latest nail, beauty, fashion, celebrity, and social trends, and can put them into context for our brands. The right person is results focused and analytical, with a good understanding of the Millennial and Gen Z generations and what drives and engages them.

Responsibilities

· Design and implement social media strategies across all social media platforms to align with business goals.

· Oversee day-to-day management of campaigns & ensure brand consistency on all company social media platforms.

· Create actionable plans to grow and maintain followers through brand platforms.

· Craft engaging content for daily posting (original text, photos, videos, etc.).

· Possess videography and editing skills for socially native content.

· Understand brand aesthetics and translate into digital storytelling.

· Ensure brand consistency through tone of voice, messaging, and visuals.

· Create and update monthly social content calendar to include brand messaging and campaigns that follow the marketing calendar.

· Track and report on platform activities weekly, monthly, annually. Giving feedback and recommendations based on performance data.

· Work closely with the customer service/operations to ensure all customer service complaints and queries made on social media are dealt with quickly and effectively in real-time where possible.

· Work alongside department and cross-functional partners to ensure that content is aligned with brand planning/calendars, brand aesthetics and our visual identity.

· Able to respond and engage in real-time to posts, questions, comments if needed.

· Able to work and take direction and constructive feedback from both peers and leaders across the organization.

· Audit social media platforms as needed and track social media traffic.

· Track nail industry and aspirational brands outside of the beauty space for trends, and best-in-class content, campaigns etc.

· Stay up to date with current technologies, trends and best practices in social media, design tools and applications.

Perform all other duties and tasks as assigned

Qualifications

· At least 6 years’ experience in a social media environment.

· Deep understanding of current and emerging social media platforms; you should be well versed in the latest trends and their broader impacts on the marketplace.

· Must understand and be passionate about all forms of social media and strategies.

· Experience managing an external team to execute on strategies and/or be able to create content.

· Proven history of growing communities, engagement, and brand advocacy.

· Excellent planning and workflow management skills.

· A good understanding of Millennial and Gen Z generations and a passion for what engages them.

· A creative eye for copy, video and design, and experience working with designers.

· Budget management experience.

· Excellent communication & collaboration skills.

· Flexibility, resilience, persistence, a ‘can do’ attitude is essential.

· Proven analytical and ROI reporting skills.

· Must be used to working & thriving in a fast-moving environment.

· Working knowledge of Adobe creative suite - photoshop, illustrator and premiere.

ORLY International

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Sr. Social Media Manager & Content Creator