The Tap Room General Manager (GM) will be responsible for all promotional, marketing, and operational performance of the tap rooms with a goal of maximizing customer experience and financial performance of our location in Richmond Virginia. This position reports to Starr Hill’s Director of Retail Operations and reports monthly to the Finance Department.

Operations

Manage all aspects of daily operations, including staffing, cleaning standards, organization, and internal/external communication
Recruit, train, and manage tap room employees with high standards of customer service and competency
Maintain all weekly beer and merchandise inventories and internal orders
Coordinate and manage relationships with all food and entertainment partners
Design promotional strategies to increase sales and profitability
Maintain cleanliness and organization of all areas of operations, ensuring the highest quality of customer and staff experience
Comply with all company policies and procedures, ensuring that all activities are conducted within local, state, and federal laws
Has Servesafe certification and kitchen management experience

Marketing and Programming

Create and manage all aspects of customer programming to maximize traffic and dollar sales
Develop and execute all forms of traditional advertising as well as charitable engagement within established budget goals
Manage the generation of social media content and engagement for the local tap room handles across digital platforms
Work with the corporate marketing team to ensure cohesion with the corporate brewery strategy (new brand releases, corporate marketing campaigns, etc.)
Identify local sponsorship and special event opportunities
Coordinate with the pilot brewing team to ensure small-batch products are scheduled and utilized for promotional purposes
Manage and grow relationships with each location’s Mug Club and ensure the best possible membership experience

Reporting to Senior Management

Assist in the development of an annual budget
Participate in a monthly business review with the Finance department
Collaborate with other retail GMs to share ideas and content for best practices
Communicate customer feedback on Starr Hill brands and experiences to management

Qualifications

2+ Years of management experience
Knowledge of the craft beer industry and passion for craft beverages
Ability to motivate and train teams to achieve sales targets
Strong experience in building and maintaining business and community relationships

Why Join Us?

Become part of an award-winning brewery with a passion for our craft and community.
Play a key role in expanding our brand presence and creating new opportunities for growth.
Be part of a collaborative team that values creativity, quality, and a fun approach to business.

Starr Hill Brewery was founded in 1999 in Charlottesville, Virginia, as one of the earliest craft breweries in the region, dedicated to producing quality, award-winning beers and committed to the communities it serves. Starr Hill has locations across Virginia, including its headquarters in Crozet.

Starr Hill Brewery Employment Application and resumes should be sent to laura@starrhill.com.

Starr Hill Brewery is an equal-opportunity employer.

Starr Hill Brewery

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