Job Title: Project Manager - Marketing Department

Location: Fresno, CA

Company: ZINC Financial

Employment Type: Full-Time

Experience Level: Mid-Senior

About ZINC Financial:

ZINC Financial is a leading provider of alternative financing solutions, dedicated to helping our clients achieve their financial goals. We pride ourselves on our innovative approach, customer-centric solutions, and commitment to excellence. As we continue to grow, we are seeking a dynamic and visionary Project Manager to spearhead the development of our Marketing Department.

Position Overview:

As the Project Manager for the Marketing Department at ZINC Financial, you will play a pivotal role in building our marketing efforts from the ground up. This is an exciting opportunity to shape the future of our brand, develop innovative marketing strategies, and drive our company's growth. You will be responsible for creating and executing comprehensive email marketing campaigns, developing a strong social media presence, and managing the design process for marketing materials through UpWork.

Key Responsibilities:

Department Development: Lead the establishment and growth of the Marketing Department, setting the foundation for long-term success.
Campaign Management: Design, execute, and optimize email marketing campaigns that drive engagement, retention, and conversion.
Social Media Strategy: Develop and implement a robust social media strategy to enhance brand awareness, engagement, and lead generation.
Content Creation Oversight: Hire and manage freelance designers on UpWork to produce high-quality visual content for various marketing channels.
Performance Analytics: Monitor and analyze the effectiveness of marketing campaigns, providing regular reports and insights to senior management.
Collaboration: Work closely with cross-functional teams to ensure marketing efforts align with overall business goals.
Budget Management: Develop and manage the marketing budget, ensuring efficient use of resources to maximize ROI.
Continuous Improvement: Stay up-to-date with industry trends and emerging marketing technologies to keep ZINC Financial at the forefront of the market.

Qualifications:

Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a project management role.
Expertise: Proven track record in developing and executing successful email marketing and social media campaigns.
Leadership: Strong leadership skills with the ability to build and manage a team, as well as work independently.
Creativity: A creative thinker with a passion for developing innovative marketing strategies.
Technical Skills: Proficiency in marketing automation tools, social media platforms, and analytics software.
Communication: Excellent written and verbal communication skills.
Education: Bachelor's degree in Marketing, Business, or a related field (preferred).

Why Join ZINC Financial?

Impact: Play a critical role in shaping the future of our marketing efforts and driving company growth.
Innovation: Be part of a forward-thinking company that values creativity and innovation.
Growth Opportunities: Opportunities for career advancement as the company continues to expand.
Collaborative Environment: Work in a supportive, team-oriented environment that values collaboration and excellence.

How to Apply: Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant work to Sean.S@Zinc.net. Please include “Project Manager - Marketing Department” in the subject line.

ZINC Financial, Inc.

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Project Manager - Marketing Department