Job Title: Director of Sales and Marketing
Pay: $85,000 - $95,000 per year
Location: La Posada Hotel, Laredo, TX
Job Type: Full-time
Overview
La Posada Hotel is seeking a highly motivated and experienced Director of Sales and Marketing to join our team. Our Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for segments to include group, business transient/Negotiated & Banquet and Catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property Sales teams (Rooms & Catering) to insure budgeted revenues are met or exceeded against established goals and budgets. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan with our third party organization designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
* Responsible for leading & driving top line revenue for all revenue streams in the hotel.
* Assesses & reacts to market trends, market share & the competitive hotel environment.
* Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
* Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a
traditional hotel reporting.
* Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
* Conduct comprehensive competitive set reviews, SWOT analysis & monitor new supply.
* Develop/implement key segment strategy & managing key accounts (both existing & target).
* Design effective sales deployment schemes & market assignments.
* Develop sales goals designed to achieve budget & market share targets.
* Manage group pace measurement and set sales production goals.
* Manage sales activity & travel schedule.
* Develop and implement sales and marketing strategies to increase revenue and occupancy rates
* Manage and lead the sales and marketing team
* Develop and maintain relationships with key clients and partners
* Conduct market research and analysis to identify trends and opportunities
* Develop and manage the sales and marketing budget
* Collaborate with other departments to ensure a seamless guest experience
* Develop and implement pricing strategies to maximize revenue
* Monitor and analyze sales and marketing performance metrics
* Minimum of 3 years' experience as a hotel sales leader.
* Experience dealing with/communicating with ownership groups and asset management.
* Proficient in managing/using sales automation (DELPHI) & PMS systems.
* Experience working collaboratively with revenue management.
* Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
* Excellent communication and presentation skills.
* Strong interpersonal skills and ability to work in a team environment.
* Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
* Must be proficient in MS Office including Word, Excel, and Power Point.
* Must be able to multitask and prioritize departmental functions to meet deadlines
* Strong leadership and management skills
* Excellent communication and interpersonal skills
* Ability to work in a fast-paced environment and meet deadlines
* Strong analytical and problem-solving skills
* Proficient in Microsoft Office and CRM software
La Posada Hotel offers a competitive salary and benefits package, including health insurance, 410(k) plan, and paid time off. If you are a results-driven individual with a passion for sales and marketing, we encourage you to apply for this exciting opportunity.
Compensation details: 85000-95000 Yearly Salary
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