The Director of Marketing for HEMGENIX has responsibility for leading the development, advancement and execution of the brand strategy and plan for HEMGENIX in the US focused, on achieving the annual operating objectives. The role has full P&L responsibility for the brand. The Marketing Director, HEMGENIX is accountable for overall net sales, patient market share goals, and patients treated. In collaboration with Sales, Healthcare Systems, Business Operations and Medical Affairs, the Director ensures that functional area strategies are aligned with the overall brand and therapeutic franchise strategy. The Director is responsible for identifying and analyzing new business opportunities for HEMGENIX and ensuring timely and effective implementation of action plans and organizational change. Liaises with Medical Therapeutic Area Leaders and other key senior cross-functional stakeholders to ensure that customer needs are efficiently translated into effective initiatives. Responsible for the management, overall performance standards and objectives for direct reports. Must be able to work independently with minimum guidance from the Senior Director while being able to influence cross functional partners and senior management.
This is a hybrid role, which requires some onsite work.
Main Responsibilities:
- Develops marketing strategies, plans and marketing activities for HEMGENIX. Recommends and drives the alignment of resources and initiatives to achieve current and long-term product objectives. Applies innovative and competitive strategies to the development of marketing plans. Accountable for the development of customer segment specific value propositions and the appropriate marketing strategies that will drive effective messaging to deliver these value propositions. Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements.
- Develops the annual marketing strategic plan for HEMGENIX and manages the complex variables that impact the successful execution of the plan. Leveraging a solutions-oriented mindset to make complex solutions simple. Develops and presents to NA Com Ops leadership and accountable for the successful implementation and measurement of these plans. Prioritizes and manages work to ensure resources are focused on key initiatives. Actively partners with key stakeholders in medical affairs, sales, healthcare systems and business operations to align organizational plans to the brand plan and proactively improves cross-functional engagement and collaboration.
- Liaison with the Healthcare System team to develop and advance the HEMGENIX managed care contracting, access and pull through strategy. Responsible ensuring patients have open and viable access to HEMGENIX.
- Develops the patient strategy and execution plan through insights gained from market research and advisory boards. Develops patient segmentation, profiles, and clear communications plans to drive desired patient behaviors. Develops and manages partnerships with Patient Advocacy Groups to support patient education.
- Develops the HCP and Hemophilia Treatment Center strategies and execution plans through insights gained from market research and advisory boards. Develops HCP segmentations, profiles, and clear communications plans to drive desired HCP behaviors. Supports stakeholder segmentation and targeting in collaboration with field sales and business operations.
- Responsibility for defining and driving the Hemophilia B portfolio strategy by collaborating across the Coagulation franchise and achieving CSL objective of being the clear leader in the Hemophilia B market.
- Build and leverage effective and productive working relationships with key External Customers, including HCP thought leaders, patient advocacy groups and professional societies that are stakeholders in the treatment of hemophilia-B.
- Develops and manages effective agency relationships in support of key initiatives. Manages agency partners to deliver on brand and customer needs in support of brand objectives. Optimizing spend on external partner's support.
- Lead direct reports to ensure alignment to brand objectives and deliverable timelines. Empowers team members accountability and decision making while providing professional development support.
Qualifications:
- Bachelors' degree in business/marketing, life sciences or healthcare discipline; MBA degree preferred.
- 10+ years' experience in healthcare, with 6-8 years' commercial marketing experience in pharmaceutical/ biotech or relevant industry leading new product launch(s).
- 3+ years of people management experience preferred.
- Institutional expertise and/or Buy & Bill experience is beneficial.
Our Benefits CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.
Please take the time to review our benefits site to see what's available to you as a CSL employee.
About CSL Behring CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring .
We want CSL to reflect the world around us As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
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