Category Manager -Walmart AnalyticsJob Category: Sales and Marketing
Requisition Number: CATEG001295
Full-Time
United States
Summary:
This position advises retailer(s) and Sales team(s) on all category-centric and shopper-centric needs that are required to drive sales volume, distribution, and advancing customer relations.
Responsibilities:
- Delivers Category Leadership by providing category and shopper insights for the retail partner by developing actionable recommendations to drive category/brand growth.
- Applies knowledge of category/consumer insights and best practices to create and deliver solutions that satisfy both Buddig and retailer strategies and objectives:
- Utilizes, leverages and analyzes various data sources including retailer shopper loyalty card data, retailer POS, syndicated data sources (IRI, Nielsen, etc.) and other proprietary Buddig Foods Category Leadership research.
- Collaborates with retailers in support of consumer & shopper insight application, utilizing market and competitive trends.
- Leverages key shopper trends and insights relevant to the category.
- Analyzes category, competitive and market trends (syndicated data).
- Develops and drives assortment and space optimization at the retailer.
- Provides on-going post promotional analysis for retailers.
- Develops Category Business Plans with internal Sales team; Also develops customer Category Reviews/Business Reviews, Top-to-Top presentations and New Item presentations (Core and Innovation), with the support of various team members.
- Develops insight-based recommendations based on analysis of space management (e.g., assortment), sales, distribution, pricing and promotion to help drive consistent sales recommendations.
- Provides ongoing reporting and score carding to both retailer and Sales teams.
Competencies:
Master levels:
- Analysis and Insights
- Relationship Development
Advanced levels:
- Strategic Business Planning
- Pricing & Promotion Development
- Merchandising & Assortment Strategy
- Retail Merchandising
- Financial & Business Acumen
- Shopper / Target Marketing
Skills:
- Education: BA degree in related field preferred, or equivalent combination of education and experience.
- Experience: 5+ years of experience in Category Management, Sales, and/or Consumer Insights. Food industry experience a plus.
Computer Skills: Advanced skills in PowerPoint, Excel.
Communication Skills: Excellent presentation, verbal and written communication skills.
Special Skills: Experience analyzing data & providing actionable insights utilizing retailer data sources, as well as advanced-level syndicated data (IRI/Nielsen) usage; excellent planning and project management skills; strong ability to leverage creative thinking.
Considerations:
- Moderate travel (20-25% of the time)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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