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Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job location: Hybrid (Ewing, NJ / Home Office)
Church & Dwight's International Sales and Marketing team conducts business in over 130 countries and represents one of the fastest growing business units within Church & Dwight. The Senior Associate Brand Manager, International Marketing role is a critical part of the International team and will be responsible for contributing to the development of the Waterpik international brand strategy, working to identify and accelerate global new product launch opportunities and for overseeing elements of global brand equity on the Waterpik brand. The Senior Associate Brand Manager will accomplish these objectives through close partnership with the Waterpik U.S Marketing team, our Subsidiary marketers around the world, and with our Global Markets Group Sales & Marketing teams.
Primary responsibilities will include the following:Strategy:- Support Senior Brand Manager in the development, execution and tracking of brand short-term and long-term growth strategies.
- Provide overall marketing support to the International markets to enable the execution of core brand strategies.
- Act as liaison between U.S. Waterpik and International Marketing teams to represent international needs and assess the impact of initiatives on the global business.
- Responsible for global monitoring and analysis of syndicated sales and market share data and analyzing competitive trends.
New Product Development and Expansion - Support key project execution for local markets including new product launches, line extensions, packaging redesign and marketing campaigns.
- Work along-side cross-functional partners, (e.g. U.S. Marketing, R&D/Engineering, Operations, Trademark and Regulatory), to ensure product eligibility and compliance.
- Partner with Supply Chain to ensure operational continuity/executional excellence related to the on-going sales and expansions of our brands abroad.
- Track/report on global new product roll-outs and performance vs planned goals.
Equity Stewardship:- Support the development of global brand footprint via brand positioning and communication strategies.
- Contribute to overall creative brief process and development of global brand communications, such as advertising for traditional and digital media
- Execute and oversee the packaging development process to ensure global consistency
- Coordinate and distribute communication plans to ensure consistent global brand communication strategies
Education / Experience / Requirements:- BA/BS required. MBA strongly preferred.
- 3+ years of classic CPG marketing experience.
- Must be self-motivated, solution-oriented, collaborative and able to work under tight deadlines both independently and as part of a team.
- Ability to multi-task and prioritize based on shifting business needs
- Specific experience working with international markets and constituents strongly preferred.
- Must have excellent English oral and written communications skills. Additional language proficient preferred, but not a job requirement.
- The job will be based at Church & Dwight Corporate headquarters in Ewing, New Jersey and will operate under a hybrid work schedule that will provide work from home and in-office flexibility with an expectation of being in-person 3 days a week.
- This role may require occasional (< 10%) travel
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Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/PandoLogic. Category:Marketing & Biz Dev, Keywords:Brand Manager, Location:EWING, NJ-08629
