Description
Summary:
The Senior Marketing Specialist ("the Specialist") is responsible for leading coordination of marketing and communication activities for CHRISTUS entities and departments/initiatives as directed by the Senior Director of Strategic Marketing and Communications as part of the system strategic marketing and communications department's function. Specifically, the Senior Marketing Specialist is responsible for assisting with regional/entity marketing plan development and customer relationship management (CRM) program development which includes: coordination of system health campaigns or other branding/marketing messaging as needed for regional use, coordination with system ad agencies and graphic designers for campaign development and/or order form development, understanding CRM strategies for the deployment at the regional/entity level, identifying customer segments and engagement activities especially in terms of affinity groups and related specialized targets, utilizing third party contracted applications, assisting Director of CRM with regional/entity educational opportunities/meetings and coordination of plug-in products such as e-newsletters and printing production as needed, and serving as the primary department contact for Project Management of internal system department requests which includes, but not limited to: Human Resources, Wellness/Benefits, Diversity and Inclusion, Legal, Mission and Ethics, etc. The Specialist will possess the ability to manage outside vendors, ad agencies, graphic designers, production companies, printers and related contracted resources to meet deadline and budget requirements for projects. Coordination also involves teaming the right internal resources for project completion interfacing with others such as writing/communications, PR/social media, strategic planning, business development, legal, etc. The Specialist will serve as primary department contact for brand management including creation and maintenance of the CHRISTUS Brand Center (Identity Manager), maintaining brand standards and logo guidelines, processing name requests with region/entities and system Legal department, managing third party branding vendor relations and contracts, handling external signage requests/designs/capital requests, managing the CHRISTUS Store and all other duties related to identity management and third party vendor coordination. The Specialist will be the primary department contact for system special events as needed including Touchstone awards, Open Houses, charitable event participation, etc. This Specialist will possess a strong marketing strategy and communications background with the ability to assess the utilization of marketing resources including advertising, public relations, collateral materials, CRM, e-Marketing, sales activity, etc., to best utilize budget and meet pre-defined goals or return on investment levels. The Specialist will serve as a partner to regions/entities in their planning efforts supporting the use of system resources such as CRM third party data, e-Marketing offerings, design resources and similar components to help develop and implement their marketing plans and campaigns (especially related to growing profitable business and increasing sales). The Specialist will serve as an internal Project Manager to system departments for coordination of campaign needs, collateral material creation and production, and special projects assistance, working with all system department members including the areas of marketing, CRM, PR/social media, communications, etc., for project coordination. The Specialist will help coordinate agency involvement as needed, create promotional pieces/items and other printed materials to support these marketing efforts and events; and serve as a liaison to regional marketing leaders for their involvement in system Associate communication efforts as needed. The Senior Marketing Specialist will be in a position to interface daily with various publics and constituents, including senior leadership at the system and entity level, marketing professionals at all regional entities, ad agencies and design firms, board members, news media representatives, community and political leaders and the general public. The Specialist will be privy to and responsible for confidential corporate information, including strategic plans, financial information, risk management situations and patient information and should exercise professional judgment in relation to maintaining the confidentiality of such knowledge and information.
Responsibilities:
In cooperation with the System Director, plan and implement marketing campaigns, including working closely with the marketing/communications staffs and senior leaders at the regions, to assist in implementation of the campaigns
Serve as an internal consultant to CHRISTUS regions and other system departments, preparing and assisting in the development, implementation, and measurement of strategic communications and marketing plans and tools
In cooperation with the System Director, assist in developing the internal strategic communications plan for CHRISTUS Health, coordinating the writing, production and distribution of internal communications tools when needed
In cooperation with the Senior Vice President and System Director of Public Affairs, assist with media relations, crisis communications and public relations activities as needed
Working with the Senior Communications Specialist, assist with significant, on-going system department projects (for human resources/benefits/organization development/community health) on a limited basis that need communications plan development and implementation
Assist the System Director in managing CHRISTUS Health's Customer Relationship Management (CRM) marketing database
Provide regional creation and management of customer market research and message development, market segmentation studies, tracking and performance improvement measures, and other support services for various regions
Supervise and coordinating the work of various freelance and contract support including photographers and graphic artists as needed for marketing and communication projects
Requirements:
Bachelor's Degree
Work Type:
Full Time
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