Director, Marketing Science
As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds.
Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing. The breadth of skills required to lead this transformation is important: our leaders know how to use data:
to inform audience strategies in support of the planning team,
to extract insights on how to optimize campaigns and apply past learnings to support the investment strategy,
to measure business outcomes driven by our marketing efforts,
to understand drivers for business growth to support our clients marketing decisions.
The Marketing Sciences team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients business goals.
Role Expectations:
Client Relationship Management, Growth & Retention
- Client Trust: Lead and own multiple key client relationships, building trust through those relationships and positively driving the client’s business
- Client Presentation: Hone presentation skills and being quick on your feet when asked tough client questions
- Collaboration: Partner with Senior client leadership teams and planning to ensure client satisfaction
- Thought Leadership: Contribute to insights and thought leadership around business and media strategy for client facing deliverables
- Business: Be accountable for the retention and/or when possible growth of Marketing Science, and positive client satisfaction scores
Team Operations
- Team Leadership: Be accountable for bringing leadership to the account and the broader Marketing Science team
- Team Management: Grow your management career by having Managers, Associate Directors and Directors reporting into you and managing their workload and career development
- Hiring: Leading/Participate in the hiring process for the rest of the Marketing Science team
- Estimates: Lead efforts to estimate time to create deliverables and support the Marketing Science lead in scope development and management
Audience Discovery & Strategy
- Audience Strategy: Lead collaboration with Planning to create the macro audience strategy for the account overall and at the campaign level when needed
- Data Strategy: Oversee and direct the Data Science team on advanced audience query definition and development
- Data Analysis: Lead team in analysis of the audience data using multiple data sources to help direct overarching audience strategy
- Data Analysis Management: Manage your team to organize and analyze data to facilitate insight generation for which you will be responsible
- Data Sources: Apply advanced understanding of Audience data sources and how to best leverage them for each type of analysis
Measurement & Reporting
- Measurement: Apply advanced measurement strategy, frameworks and technology
- Benchmarks & Goals: Oversee of the creation of benchmarks and targets based on historical campaign data
- Reporting & Optimization: Be accountable for the quality of reports and the insights generated
- Test Design: Lead creation of the framework for development of learning agendas and test plans
- Attribution: Direct and collaborate with Data Science on attribution design and analysis
- Insights: Ensure macro insight development for campaign performance and optimization that ladder up to the overall strategic objectives of the account
Data Strategy & Technology
- Data Technology Utilization: Lead team to coordination and oversee of the Data Operations team for automation and improved processes for efficiencies
- Data Management: Be accountable for the overall health of the data on the account, and management of the staff who are responsible for it
- Data Visualization: Lead team in design direction and requirements gathering support for any data visualization
- Test Deployment: Be accountable for ensuring quality of test deployment working with your team
- Attribution Deployment: Lead team in coordination with Data Science on attribution deployment and data collection
- Ad Operations: Apply advanced understanding of Ad Operations and QA procedures
- AdTech/MarTech: Lead team in their evaluation and comparison of data, ad and Martech vendors
- Data Acquisition: Lead team in their identification and evaluation of new data sources and the purchase of those data sources if necessary, for the account
Desired Experience:
- Client Relationships: Experience leading and partnering with key senior decision-making clients
- Management: Prior management of teams of 5+ Marketing Science staff including Director and below
- Business: Contributor toward growth and revenue goals through retention of clients
- Data Knowledge: Broad experience using different types of behavioral data and/or syndicated research data sources
- Data Strategy: Experience developing or contributing to Data Strategy and knowledge of 2nd and transparent 3rd party (non-DMP) data sources for the purposes of data partnerships and audience building
- Strategic Mindset and Creativity: Proven ability to deeply understand the client’s business and bring strategic business thinking to drive the most effective media, audience and data strategy in partnership with planning
- Cross-Channel Analytics: Experience with marketing mix modeling/econometric analysis and Multi-touch attribution for offline and online channels. Working understanding of offline and online channel KPIs
- Media Foundations: Advanced understanding across client verticals of media strategy, budget setting and channel selection
- Survey Design: Solid understanding of quantitative and qualitative survey design and analysis experience
- Data Science: Ability to manage and direct Data Science staff and understand their work at a detailed enough level to ensure methodology and accuracy
- Structured analysis/statistical understanding: Experience structuring analyses to get the most accurate read. Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels
Desired Technical Skills:
- Strong proficiency with MS Excel, PowerPoint are a must
- Breadth of experience using
- Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
- Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
- Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Cross-media brand lift research (Kantar, Lucid, etc.)
- Experience with two or more
- Data visualization tools such as Tableau, Datorama, Alteryx
- SQL, R, Python or other advanced analytics software packages
- Concepts of database design and SQL
Requirements:
- Experience: 7-9 years of experience, preferably in marketing for at least 8-10 years
- Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
- Education: Bachelor’s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields, masters or work equivalent experience a plus
Qualities (in order of priority):
- Confidence & Command – A willingness to share opinions and present recommendations with conviction. An ability to command a room and get buy in.
- Data Politician – An ability to get buy in and bring harmony through socialization between colleagues, clients and partner agencies to enable data-driven media and marketing strategy.
- Problem Solving – An ability to figure out and solve problems on your own, leveraging all resources available.
- Persistence & Persuasion – An ability to push through ideas and to socialize the use of data to make strategic decisions in an elegant way.
- Creativity – A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories.
- Curiosity and Forward Thinking – A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics. The drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
- Adaptability, Flexibility and Resilience – A comfort with fast paced, intense, changing business and everything that comes with that. Client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change.
- People Development – A desire to help Marketing Science talent grow and thrive in their career.
- Collaboration – A desire to create a collaborative working environment where the notion of team comes before companies
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
