The Social Media Strategist is a creative, forward-thinking and results driven individual responsible for planning, implementing, and optimizing organic social media campaigns, strategies, and content. This person will report to the Director of Band Marketing.
We are seeking a dynamic, savvy expert to lead our organic social media efforts including, community management, content creation and distribution, to develop brand awareness and engagement, drive traffic and acquire new customers. Ideal candidate will possess the combination of technical acumen, creativity, good judgement, and a great attitude/work ethic.
Essential Functions and Responsibilities
- Create and execute actionable data-driven strategies across owned social channels including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
- Work with graphic designers to provide strategic direction on social media asset creation.
- Actively engage and communicate with our followers to increase their brand engagement and answer their questions/concerns in real-time.
- Own and manage content editorial calendar and ensure consistency of messages and visuals across various social networks.
- Create and write content for social channels and company resource pages that is aligned with the brand voice and guidelines.
- Oversee Community Management. Summarize insights and conversations to create actionable, reports and recommendations that lead to optimization.
- Track and analyze our social media accounts, understanding trends over time and create strategy to drive growth.
- Evaluate campaigns to develop and report KPIs, track metrics and extrapolate actionable insights from performance data.
- Communicate marketing analytics, site features and best practices as they relate to social media and present to agency team as well as other stakeholders in the organization.
- Monitor online competitor presence in social media.
- Create compelling actionable content that produces high response and optimal search rates.
Qualifications and Education
- A B.A./B.S. required, preferably in advertising, communications, marketing, social sciences, or journalism.
- A minimum of 3-5 years of social media experience.
- Proficiency in using various social media platforms professionally.
- In-depth understanding of current platforms (e.g., Sprout, Simply Measured, ShortStack), dashboards, listening software, Power Editor, and ROI metrics.
- Graphic design skills are a plus.
- Familiarity with Google Analytics is a plus.
- Strong computer literacy, especially in Microsoft Office (Excel and PowerPoint).
- Ability to create engaging digital conversations.
- Excellent written communication skills.
- Organized and detail oriented.
- Effective time management and decision-making.
- Strong presentation and verbal communication abilities.
- Ability to develop creative storytelling about the company.
- Problem-solving skills with cost-effective results.
- Project management capabilities.
- Willingness to work nonstandard hours.
- Passion for social media trends and best practices.
- Community-building and audience identification skills.
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
