LHH is actively seeking a Digital Marketing Specialist for a permanent role with our Dallas-based client. The ideal candidate will have at least 3 years of marketing experience. B2B experience is required. This is an onsite position at our client's office in Dallas, Texas.
Responsibilities:
- Collaborate with product management and sales to develop and execute marketing plans, including messaging, product launches, and campaign strategies
- Develop channel marketing content
- Produce various content such as product descriptions, datasheets, case studies, videos, graphics, landing pages, emails, infographics, white papers, and blog articles
- Execute and improve marketing automation campaigns
- Conduct keyword research and analyze website traffic to identify optimization opportunities
- Utilize social media, website analytics, and campaign reports to find new marketing opportunities
- Manage the launch and support of multiple technical products, including product positioning and marketing briefs
Requirements:
- 3+ years of experience in B2B digital or product marketing, including lead generation, management, and marketing automation
- Proven track record of successfully launching new products and collaborating with sales teams
- Proficient in SEO/SEM with strong analytical capabilities
- Experience with HubSpot and Salesforce or other CRM systems
- Strong skills in business software such as MS Excel, PowerPoint, and Salesforce
- Experience in B2B technology marketing is a plus
- Excellent written communication and storytelling abilities, with the capability to present ideas at various organizational levels; article writing is a plus
