About Rise Communities
Rise Communities LLC is a preeminent developer and manager of creative, masterfully-planned, large-scale communities. Founded in 2011 by experienced residential real estate development professionals, the team’s vision focused on bringing well-planned, resort-style communities to both established and emerging areas. Ranked #27 in the nation, the developers top master planned community, Meridiana, is setting itself above the rest.
Meridiana began building and selling in 2016 as a thoughtfully planned community centered around education for all life stages. Its resort-quality setting attracted numerous homebuyers, earning it the 2017 Community of the Year award by the Greater Houston Builders Association. Now consistently ranked as one of the nation’s top-50 selling communities, Meridiana boasts two onsite elementaries, an onsite junior high and an onsite early childhood education center.
The company culture is a fun, active environment that allows for creativity to flourish in a team setting. If you enjoy fast paced and reward work, Rise Communities is the place for you.
If you have the right experience, share our vision and adhere to our values, we would love to hear from you.
Job Description
We are currently seeking a dynamic, experienced marketing professional to join our internal marketing department and oversee the social media marketing and realtor relations of Meridiana, a top selling master planned community. The Marketing Manager will report to the Director of Operations and be responsible for executing and measuring the results of a wide variety of strategic marketing initiatives as it relates to home sales and community branding. Daily responsibilities include social media branding, social media advertising, social media maintenance, realtor relations duties, community involvement, overseeing realtor promotions and assisting the marketing team on other initiatives. This role has a heavy emphasis on improving digital effectiveness and experience with social media ads, blogs, public relations, and other digital channels is preferred. Other responsibilities include meeting with top selling realtors, communicating with realtor database, attending community CE classes, maintaining the realtor incentive program, and more.
This is a fast-paced, data driven role and unique opportunity to build a brand and place where families grow, neighbors become friends, lifestyle dreams are achieved and memories are made. If you have worked for a homebuilder, an ad agency or in a strong marketing role and are looking to take your experience to the next level, please apply!
Although this position holds regular weekday hours, qualified candidates must be able to work full-time hours that are flexible and will occasionally include nights, weekends and holidays. Please note that many activities may take place outdoors.
Responsibilities
Strategic & Marketing Planning
- Establish marketing goals and execute marketing plan with direction from the development team
- Build awareness, generate leads, and drive demand and traffic onsite to meet home sales projections
- Measure the success of marketing programs quarterly against defined goals, adjusting as needed
- Analyze data to ensure target market is being reached and measure ROI
Marketing Implementation
- Monitor and oversee implementation of marketing initiatives with outside service providers such agencies, designers, sign companies and realtor partners
- Oversee and contribute to design of marketing initiatives such as website development and management, video production, digital marketing, e-newsletters, direct mail, social media, print advertising, public relations, blog postings, collateral, referral programs and signage.
- Selectively write copy and edit work produced by others
- Oversee and ensure integrity of community brand
- Coordinate and execute the realtor program and meetings for development and builders
- Organize and lead regular builder meetings with community builder partners
- Meet with realtor personnel on a regular basis
- Be aware of marketplace and identify unique opportunities to build brand awareness for the community
Budgeting and Expense Control
- Help determine marketing budgets and monitor monthly expenses, measure lead source, and ROI
- Seek the most cost effective and creative ways to reach target markets and achieve market awareness
- Measure lead source data and regularly report on key success metrics
- Supplement and utilize central database management for reporting and lead insight
Event Coordination
- Coordinate onsite model home events
- Coordinate regular realtor events, photo shoots and CE Classes
- Plan and execute both large and small scale public marketing events to build awareness and sell homes
- Work in conjunction with the resident lifestyle program and assist with homeowner events, as needed
Requirements
- Degree in Marketing, PR, Communications or related field
- 2+ years experience in a marketing position, preferably in homebuilding/development
- Experience with Community Grand Openings, Home Sales, Realtor Relations and/or Pre-Sale strategy a plus
- Excellent communication and organizational skills and the ability to manage details efficiently
- Ability to work effectively in a flexible, fast-paced environment with multiple priorities and frequent deadlines
- Driven Individual with the ability to work independently as a self-starter
We provide competitive salaries, health insurance, Paid Time Off, 401k and other unique benefits. Rise Communities is an Equal Opportunity Employer.
