Join Our Team as a Senior Global Marketing Manager!
Are you a marketing leader with a knack for spotting opportunities and creating impactful strategies? Engage Partners Inc. is on the lookout for a full-time Senior Global Brand Marketing Manager who excels in leadership and communication. If you have a passion for strategic marketing, branding, and public relations, we want you to lead our Global Lash portfolio to success!
About the Role: As our Senior Global Brand Marketing Manager, you'll draw on your extensive experience in both digital and traditional marketing to drive our brand forward. You'll also have the chance to manage a small, dynamic team and make a significant impact in the B2C/DTC space, especially in Digital Media, PR, and Influencer marketing.
Key Responsibilities:
Essential Functions:
- Build strong relationships with sales and agency leaders to ensure our products are seamlessly integrated across various consumer touchpoints.
- Contribute to product development and service offerings, from initial creation to market launch and performance tracking.
- Develop and maintain marketing strategies that align with our key objectives.
- Create comprehensive advertising campaigns in collaboration with internal and external creative agencies.
- Lead both online and offline marketing initiatives, including media, email, print, social media, influencer marketing, PR, company websites, and promotional displays.
Marketing:
- Develop annual brand plans to achieve key business goals.
- Execute marketing campaigns based on current market trends and past results.
- Plan and launch new products, highlighting key benefits for use in PR, Marketing, and Sales.
- Oversee impactful influencer campaigns to meet target KPIs.
- Create content for corporate marketing materials, website, blog, social media, and other platforms.
- Collaborate on press releases, sales presentations, and PR events.
- Track business segment performance and report on new product progress.
- Conduct competitive reporting.
- Manage 1-2 direct reports.
Project Management:
- Manage all aspects of projects, including deadlines, budgets, campaign analysis, and approval processes.
- Clearly define and communicate project scope and objectives to internal teams and leadership.
- Oversee the creative production of marketing assets, from concept to execution.
Market Research and Competitive Intelligence:
- Monitor competitor products and services, providing insights to sales and senior leadership.
- Conduct consumer research on brand equity and new product concepts.
What We're Looking For:
- Creative thinker with excellent listening and communication skills.
- 12 years of professional marketing experience. Brand experience. CPG experience.
- Strong communication and presentation skills.
- Comfortable communicating at all levels of an organization.
- Ability to manage multiple projects and deliver results on time and within budget.
- Experience working closely with sales and internal creative teams.
- Proficiency with web conferencing tools and Microsoft Office (Word, PowerPoint, Excel).
- Intuitive, proactive, collaborative, and analytical leader.
- Ability to travel 3-4 times a year.
- Master's Degree in Marketing preferred.
- Beauty industry experience required.
Why Join Us? We offer an exceptional benefits package, a hybrid work approach, and plenty of opportunities for growth. If you're ready to take the next step in your marketing career, we'd love to hear from you!
