Job Description
Provide clear and actionable insights through data collection, analysis and reporting. Maximize the company s competitive performance and market share for both the Residential business and the small- to-medium sized business (SMB) segment. With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Field Marketers are the company s subject matter experts of local market dynamics and of all competitors in each of the communities we serve.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Perform analysis and reporting to assess competition s impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives.
- Work closely with managers in the collection and processing of competitive data.
- Work collaboratively with colleagues in corporate marketing and peers in the other regions.
- Leverage a variety of tools including Vantage, MicroStrategy and Tableau.
- Develop impactful reporting and data-driven presentations. Identify trends and fact-based and actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits.
- Troubleshoot existing MicroStrategy and Tableau reports; assess accuracy, propose solutions and confirm corrections.
- Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc.
- Responsible for ad hoc reporting and analysis as needed.
- Provide administrative support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g. rate cards, channel lineups, and other collateral).
- Perform other duties as requested
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Knowledge of marketing research, data analysis, and related functions
- Ability to analyze and interpret information
- Ability to prioritize and organize effectivelyAbility to use personal computer and software applications (i.e. word-processing or database programs)
Required Education
Bachelor s degree in marketing or related field or equivalent experience
Required Related Work Experience and Number of Years
Marketing work experience 5
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of cable television industry
Preferred Related Work Experience and Number of Years
CATV work experience - 3
WORKING CONDITIONS
Office environment
MGN-
Here, employees don t just have jobs, they build careers. That s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The pay for this position has a salary range of
$81,800.00 to $157,200.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.
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