Manager of Social Media
Midtown Manhattan, NYC
This is a once in a lifetime opportunity to be a key member of the marketing team who is growing two global brands. The Social Media Manager will be driving the social strategy and building partnerships while ideating campaigns that resonate globally and executing them in the United States on all social media platforms. You will be fostering a community who checks in daily for relevant, exciting, and distinctive content. You will manage relationships with partners including YouTube, TikTok and Meta while creating and executing global and U.S. influencer campaigns and sweepstakes. You will be the authentic voice of the brand in posts and by responding to and conversing with the audience in a highly interactive way.
Ability To
- Develop, and implement, groundbreaking social media strategy and calendar to acutely engage and excite an ever-growing audience.
- Develop talent to represent the brand regionally and in the U.S.
- Spearhead campaigns that drive reach, awareness, buzz and viral social conversation.
- Drive end-to-end campaign orchestration from strategy and brief development, through creative and execution, to measurement and reporting, ensuring clear communication throughout each step of the process.
- Impeccable writing skills, with a punchy, engaging voice for social media.
- Collaborative with small internal team and global partners.
- Harness all forms of media for best storytelling and engagement.
- Interact with global partners, presenting customizable campaigns for yearly tentpoles.
- Oversee internal and freelance staff and vendors to execute your vision.
- Identify brand ambassadors and influencers, via direct partnership or through third-party platforms, including managing contract negotiations, strategy briefing, and content creation approvals.
- Own the budget to drive awareness, engagement, acquisition, and retention.
- Perform competitive analysis, industry research, assessment of best practices and KPIs in a consistently changing landscape.
Leadership
- Provides leadership and direction to a small team of 1-2 individuals, as well as partner with key vendors and manage relationships with key stakeholders and partners.
Qualifications
- Bachelor’s degree preferred and 5+ years of social media experience.
- Record of dynamic growth of social media channels by strategizing and executing successful campaigns in support of a global brand and/or a highly visible, well-known brand.
- Direct Relationships with the major social media channels is a plus.
- Thorough understanding of various social platforms and ideal use of each for ultimate success.
- Proficiency at short form storytelling in “out of the box,” engaging ways.
- An appreciation of the power of video and an ability to harness that power.
- Skilled at executing live events on all platforms.
- Proven success at being on top of trends and a boldness to be a step ahead of them.
- Experience developing comprehensive presentations to pitch ideas and garner “buy in” from internal and external stakeholders.
- At ease with juggling multiple projects at once, meeting deadlines, and adjusting as needed to time-sensitive developments.
- Experience at meeting KPI’s, such as engagement targets.
- Possess strong written and verbal communication skills with an impeccable eye for detail.
- Driven, resourceful, “can do” attitude.
