TITLE: Digital Monetization Manager
POSITION TYPE: Full Time, Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, CA
REPORTS TO: Director, Digital Experience
POSTING DATED: August 7, 2024
Annual Salary: $84,500 - $100,000
Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future.
Position Overview
The Digital Monetization Manager is part of our vision to pioneer the future of sports and entertainment.
This role will focus on driving revenue via digital platforms for Sharks Sports & Entertainment. They will guide the use of digital fan engagement platforms across social, web, mobile app, and online spaces of opportunity to generate or increase SSE revenue streams. In this highly collaborative role, this person will work across SSE revenue and brand areas to influence digital activations and maximize revenue opportunities or conversions supporting ticket sales, merchandise sales, global partnerships and more. This person will use data analysis, education about new technologies and/or guidance of industry-leading tactics to optimize the effectiveness of digital marketing campaigns to drive greater revenue. They will also focus on the overall monetization strategy across digital and marketing platforms.
Essential Duties and Responsibilities:
- Responsible for maximizing revenue potential of SSE business through digital platform strategy and implementation tactics.
- Identify and implement workflows for efficiency in reporting, analyzing, and converting revenue generation and growth.
- Collaborate with other SSE functions such as Marketing, Business Analytics & Technology, Ticket Sales, Retail, Global Partnerships to develop standard practices and optimize sales approach on digital channels.
- Lead or support digital/social ideation for global partnership, ticket sales, and retail sales tactics.
- Explore digital technology opportunities and present recommendations with ROI strategies connected to how the platform drives net revenue growth for SSE.
- Influence SSE Content Strategy so that content packages and global partnership opportunity is created, and follow-up revenue is generated with the arrival of each new season’s content plan.
- Develop and aid execution of comprehensive digital campaign strategies that align with organizational goals and emphasize revenue generation.
- Communicate with key stakeholders to keep them informed about progress of digital campaigns, providing regular updates on performance metrics and areas for improvement.
- 5-10% travel is required, when necessary.
Minimum Qualifications
- Bachelor’s degree (B.A.) in Marketing, Communications, or a related major and 8 years of related experience, or equivalent combination of education and experience.
- Strong experience and knowledge of branded content strategy, digital marketing, SEO, mobile marketing, social media marketing, e-commerce, and other digital sales strategies.
- Strong understanding of how social media platforms, website optimization and mobile app strategies can best support revenue streams.
- Proficiency in analytics tools and data-driven decision-making.
- Experience working with digital platforms or revenue streams within the sports or entertainment industries is preferred.
- Aligned with our Pioneering Principles and in particular
- A master collaborator with a team-first mentality
- Willing and able to think big and take risks
- A believer in creating exceptional experiences
- Someone that appreciates diversity of thought and seeks different perspectives to solve problems
- A strong advocate for process
- Strong hockey knowledge and experience working around a sports team is a plus.
- Demonstrable working knowledge of the latest social media/online culture, jargon, and technical features.
- Proficiency with interactive technologies such as social media and mobile apps
- Proficiency with Adobe Creative Suite
- Exceptional written and verbal communication skills; must be able to present ideas and information clearly
- Strong attention to detail and outstanding organization skills
- Ability to review large amounts of online information and identify key data points or trends relevant to the SSE brands
- Ability to adjust and prioritize within a changing business environment
- It is imperative that you can work independently without supervision, be self-directed and demonstrate initiative.
- Exhibit good judgment and decision-making skills, as well as ability to manage your own time and implement your own schedule
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
- Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other company locations
- May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.
What We Offer
- Competitive compensation (base salary and variable incentive plan)
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
- Pretax Transportation Benefit
- 401K (pre-tax and Roth options)
- Generous Paid Time Off Policy
- Minimum of 10 Paid Holidays and Wellness Days per year
- Complimentary or discounted sports and concert tickets
- Other League & partner discounts
- Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
- An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
- Potential for flexible scheduling and telework opportunities
- Free access to on-site Volta EV charging stations on non-event days
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
