GLM Strategies is a media focused boutique agency located in the DC area.
SUMMARY: Plans and develops advertising media programs; and negotiates and purchases all media types.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Plans and develops advertising/media programs across multiple verticals
- Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media.
- Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
- Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
- Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
- Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
- Helps to establish media goals, objectives, and strategies for advertising campaigns.
- Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary.
- Will be responsible for updating and maintaining client reporting
- Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.
QUALIFICATIONS:
- Bachelors Degree required.
- 1 – 2 years of Media or Media Planning/Buying experience required.
- Digital (especially programmatic) and broadcast experience preferred
- Paid Social and/or SEM experience is a PLUS
- Strong mathematical abilities required in this position.
- Presentation abilities required in this position.
