COMPANY OVERVIEW:
Balchem Corporation develops, manufactures and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. Our corporate headquarters is located in New Hampton, New York, (Hudson Valley area) and we have a broad network of sales offices, manufacturing sites, and R&D centers, primarily located in the US and Europe. Founded in 1967, Balchem is a publicly traded company (NASDAQ – BCPC) with annual revenues over $900 million and a market cap exceeding $4.0 billion. The company consists of three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. Balchem employs over 1,300 people worldwide who are engaged in diverse activities, committed to developing the company into global market leadership positions. To learn more about our dynamic, stable and growing company, visit www.balchem.com
POSITION SUMMARY:
Strategic Marketing Manager will work closely with the marketing director to support the strategic development and execution of marketing activities for dietary supplements, functional foods, infant formula and pharma applications for Balchem's Minerals and Nutrients (M&N) ingredients. The successful candidate will quickly gain a comprehensive understanding of the M&N business, customers and build effective marketing campaigns to drive the business and brands forward. The individual must combine proven experience in B2B with a strong understanding of M&N marketplace.
The individual will be responsible for the execution of the growth strategy for the M&N brands, driving and launching innovation by participating in product development teams, for monitoring market trends, acting as the Brand expert with Customers. This role requires regular interface with a broad cross functional team, including sales, business development, R&D and innovation. The individual will serve as the internal experts in market trends and bring best practices in both B2B marketing to M&N business. This position requires a deep understanding of marketing, strategy development, value proposition development, new premium ingredient launch along with strong people skills.
ESSENTIAL FUNCTIONS:
• Develop and execute customer requirements, business plans, product positioning, and launch plans
• Identify opportunities for new products ideas, build business case and be the marketing lead to manage new product pipeline
• Initiate and manage marketing campaigns to launch new products and track financial KPIs
• Develop strong relationship at strategic customers and gain customer feedback on current as well as future products in development
• Cooperate closely with marketing communications team and external agencies, manage development and execution of marketing campaigns for the Minerals and Nutrient Business to deliver defined KPI's
• Drive accelerated demand generation by developing and implementing differentiated and compelling value propositions
• Work closely with sales to develop key customer growth strategies, targeted presentations, purposeful product demonstrations, and best in class customer experience engagement
• Develop and manage the positioning of minerals portfolio into targeted applications, channels and end use markets
• Serve as brand champion of minerals and nutrients, ensuring alignment with brand positioning and customer compliance of branding guidelines
REQUIREMENTS:
• 2-3 years of marketing experience in dietary supplements ingredients and/or food and beverage ingredients industry.
• Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable
• Bachelor's degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.
• Strong innovative mindset with proven track record of successfully launching premium, science-based ingredients in health and nutrition space
• Understanding and successful applications of how to enable teams across a matrix organization
• Decisive planning and execution skills while maintaining a good judgement in a fast-paced environment
• Uncompromising attitude towards the values of the company and safety at workplace
• Strong analytical skills, experience with metrics, KPI's, CRM, Power BI and web analytics
• Key Leadership Competencies:
- Strategic orientation
- Results orientation
- Collaboration
- Accountability for performance
WORKING CONDITIONS:
• Office environment
• Travel to support sales efforts at strategic customers and industry events
• Some global travel may be required as a part of this role
#IN
Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.
PIb621d319e0ee-25826-34438144
