POSITION SUMMARY
The Digital Marketing Marketing will be tasked with overseeing Cardone Ventures promotion and advertising efforts to drive sales and build brand awareness. You will develop an overall marketing plan, lead campaigns and measure the return on investment of various advertising methods for Cardone Ventures.
ABOUT CARDONE VENTURES
Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.
OBJECTIVES
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Document and optimize processes to help the marketing team and the company scale
- Integrate digital platforms across our tech stack
- Setup reporting for reliable and real time data for the internal marketing team and executive team
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Manage online course software
- Assist with planning and execution of all web, database marketing, email, social media, and display advertising campaigns
- Identify critical conversion points and drop off points to optimize user funnels
- Find gaps in marketing processes and develop creative or simple solutions to complex problems
- Hold the marketing team accountable to process implementation
- Manage projects from start to completion with consistent daily communication on all
- Write strong and compelling copy across emails, landing pages, ad copy, etc.
COMPETENCIES
- Knowledge of the customer journey from new lead to brand advocate and the role that our marketing technology plays in developing that relationship
- Ability to learn new technology fast and apply key benefits to our current tech stack
- Understand where our campaigns are at at all times by expert tracking through Asana
- Proven work experience in digital marketing and strong technical skill set
- Proficiency in campaign management
- Working knowledge of ClickFunnels, Kajabi, and other website building tools
- Strong understanding of HubSpot CRM and how to leverage for reporting
- Demonstrates remarkable knowledge in data reporting and KPI tracking
- Understanding of best practice for optimizing landing pages and user funnels
- Experience with A/B and multivariate testing
- Understanding of how to operate within Zapier, Hubspot, ClickFunnels, Kajabi, and/or Shopify
- Can operate within and pull reports from Google Analytics and DataBox
- Highly analytical and is able to pay attention to the small details, provide feedback and review content
EDUCATION AND EXPERIENCE
- Bachelor’s or Master’s Degree in Marketing or a related field preferred
- At least 5 years’ experience in a Digital Marketing role
PHYSICAL REQUIREMENTS
- Prolonged periods sitting at a desk and working on a computer
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.
