We are seeking a skilled Paid Search (PPC) Analyst to join a leading digital marketing team. Our client offers innovative, digital marketing solutions to advertising agencies across the United States. This is a hybrid position, requiring three days in the office and two days working from home, so applicants must live within driving distance of the Ocean County, NJ area.
Why You Will Love Working Here!
- Experience rapid growth and an entrepreneurial environment where everyone's contributions matter.
- Enjoy a hybrid work schedule with flexibility.
- Be part of one of New Jersey's top privately owned businesses.
- Join an award-winning ad agency recognized for its fast growth and industry impact.
- Benefit from a comprehensive employee benefits program.
- Work with a passionate and collaborative team that values hard work and camaraderie.
Responsibilities:
- Collaborate on campaign strategy and execution for PPC campaigns of various sizes and budgets.
- Conduct in-depth keyword research, develop targeted campaigns, and write compelling ad copy.
- Manage PPC campaigns across platforms like Google Ads and Microsoft Advertising, including budget management and ad extensions.
- Analyze campaign performance metrics and generate insightful reports to identify areas for improvement.
- Research competitor PPC strategies and optimize landing pages for better conversions.
- Utilize strong analytical skills to interpret data, identify trends, and make data-driven decisions.
- Perform A/B testing on ad variations, landing pages, and keywords to optimize performance.
- Utilize tools such as Google Analytics, Google Tag Manager, and other PPC platforms.
Qualifications:
- Minimum of 2 years of hands-on paid search experience, preferably in an agency setting.
- Certifications in Google Analytics and AdWords.
- Strong written and verbal communication skills.
- Knowledge of HTML, CSS, and/or JavaScript is a plus.
- Proficiency in project management and organizational skills to manage multiple agencies and clients efficiently.
