Title : Digital Marketing Specialist
Duration : 03 Months with Possible of Extension
Location : Cambridge, MA 02138 Hybrid
Pay Rate: $46/hr on w2
Description:
• Work Schedule: 35 hours/week
• Location: Is the role hybrid? (If hybrid, please clarify schedule): 2-3 days in office, details to be negotiated with manager.
• Top 3 technical or soft skills you’d like to see that will lead you to request an interview- See below: Essential Skills
• Project management and multi-tasking abilities
• Attention to detail
• Experience with InDesign program and Photoshop • Strong writing, copywriting, proofreading, and communication skills for digital platforms
Responsibilities
- Coordinate marketing calendar and content production across team
- Manage project timelines and ensure deadlines are met
- Project management for marketing emails (built and sent by University’s CRM team)
- Apply and adjust design for projects using existing InDesign templates
- Use Photoshop to resize, crop, and make other basic edits to images
- Pull and segment data from alumni and donor database (Advance/Qlikview)
- Use data to create and test variables for personalized and effective outreach
- Track key metrics like open/click rates, conversions and report on results
- Write, proofread, and copyedit content for marketing emails and other projects
- Other duties as assigned
Essential Skills
- Project management and multi-tasking abilities
- Attention to detail
- Experience with InDesign program and Photoshop
- Strong writing, copywriting, proofreading, and communication skills for digital platforms
Additional desired skills
- Experience with CRM/email marketing
- Data analysis abilities
