At SBLI Life Insurance, we focus on enabling customers to buy life insurance that is simple and affordable. One of the primary ways our customers do this is online at SBLI.com. The Digital Product Owner drives the continual development of our online customer experience. Leading the Agile Team from Marketing, you'll be responsible for evolving and transforming our digital front-end product into a growth-oriented marketing and sales engine. This role combines strategic vision, cross-functional collaboration, and a passion for innovation to enhance customer experience, improve operational efficiency, and drive digital commerce. The successful candidate will own the front end of SBLI.com, including the marketing website, direct-to-consumer insurance applications, and third-party integrations necessary for successful online transactions. Additionally, they will understand digital advertising platforms and how these platforms integrate with consumer-facing websites, from a tagging, data, and measurement standpoint.
Responsibilities include:
Product Strategy and Roadmap
- Develop and communicate a comprehensive digital product strategy aligned with SBLI's business goals, focusing on the marketing website and direct-to-consumer insurance applications.
- Create and maintain a clear product roadmap, outlining key milestones and deliverables.
Agile Management
- Lead an agile development team responsible for the front end of SBLI.com, ensuring timely and high-quality delivery.
- Prioritize and manage the product backlog, adapting to changing priorities and market dynamics.
Collaboration
- Collaborate internally with the Marketing team, as well as cross-functionally with IT, Operations, and Sales
- Prioritize business value and customer needs when working closely with partners to gather requirements and prioritize features.
- Ensure effective integration with third-party vendors/platforms necessary for successful insurance applications and purchases.
Performance Monitoring
- Define and track key performance indicators (KPIs) to measure the success of digital insurance applications, including most notably digital sales
- Use data-driven insights to identify problem areas and optimize product performance.
User-Centered Digital Experiences
- Ensure that digital products meet the needs and expectations of our diverse customer base by championing a user-centered approach to the development of digital user experiences.
- Conduct user research and analysis to inform digital product decision-making
Innovation and Emerging Technologies
- Explore and assess emerging technologies and trends in the digital space, recommending innovative solutions to enhance our digital capabilities.
Digital Advertising Integration
- Understand and manage technical integrations with digital advertising platforms, ensuring seamless integration with consumer-facing websites.
- Oversee tagging, data collection, and measurement processes to enhance advertising effectiveness and customer acquisition.
Qualifications:
- Proven experience as a Product Owner or similar role in the digital and e-operations space within the insurance or financial services industry.
- Experience leading product teams.
- Solid understanding of agile methodologies, user experience design, and digital technology trends.
- Excellent communication and collaboration skills, with the ability to engage and influence partners at all levels.
- Demonstrated ability to prioritize and lead multiple initiatives in a fast-paced environment.
- In-depth knowledge of insurance industry practices, regulations, and customer expectations.
- Knowledge of digital advertising platforms and their integration with consumer-facing websites, including tagging, data collection, and measurement.
- Bachelor’s degree in a relevant field; advanced degree or certifications are a plus.
