Job Description:
We are seeking a dynamic and motivated Marketing Associate to join our team. This individual will play a key role in marketing the Professional Pickleball Association, with a strong focus on social media, email marketing, and communication strategies. The ideal candidate is a go-getter, eager to take on challenging projects and work collaboratively with a team. This position offers excellent opportunities for upward mobility in a fast-growing company.
Responsibilities:
Content Creation and Management:
- Develop, write, and manage engaging content for social media, websites, newsletters, and other marketing materials.
- Create graphics, videos, and other multimedia content to support marketing campaigns.
- Ensure all content aligns with the UPA brand and messaging guidelines.
Social Media Management:
- Manage and grow UPA’s social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Schedule and publish posts, monitor engagement, and respond to comments and messages.
- Analyze social media metrics and adjust strategies to improve performance.
Email Marketing:
- Develop and execute email marketing campaigns to promote events, programs, and news.
- Maintain and segment email lists to ensure targeted and effective communication.
- Track and report on email campaign performance, making recommendations for improvements.
Event Promotion:
- Assist in the development and implementation of marketing plans for UPA events, including tournaments, clinics, and special events.
- Create promotional materials such as flyers, brochures, and advertisements.
- Collaborate with event organizers to ensure cohesive and effective event promotion.
Market Research and Analysis:
- Conduct market research to identify trends, opportunities, and competitor activities.
- Analyze the effectiveness of marketing campaigns and provide insights and recommendations based on data.
Collaboration and Support:
- Work closely with the marketing team and other departments to support overall marketing efforts.
- Assist in managing relationships with sponsors, partners, and vendors.
- Provide administrative support as needed, including maintaining marketing calendars and organizing promotional materials.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong understanding of social media platforms and strategies.
- Experience with email marketing tools and analytics.
- Excellent written and verbal communication skills.
- Ability to work in-person and collaborate effectively with a team.
- Willingness to take on challenging projects and demonstrate a proactive, go-getter attitude.
- Strong organizational skills and attention to detail.
- Passion for sports and interest in pickleball is a plus
Must be willing to work onsite in our Dallas HQ
