Overview:
The Director of Marketing will spearhead the conceptualization, creation, and implementation of domestic and international marketing campaigns.
Responsibilities include:
- Guide creation of all marketing materials while ensuring outside deadlines are met. Supervise work done with media agencies, give creative direction, provide approvals, manage legal and clearance. Materials include: trailer, promos, sizzles, artwork, pitch decks, social ads, etc.
- Develop and execute a comprehensive marketing strategy to meet the unique demands of both North American and International markets.
- Maintain the company’s brand identity and ensure consistency in messaging across all marketing materials.
- Develop formal presentations for regular filmmaker and executive meetings.
- Plan and execute advertising campaigns across various media channels (in theatre, digital, social).
- Monitor and analyze the effectiveness of advertising efforts.
- Organize and coordinate events such as premieres, film festival screenings, and promotional screenings; manage logistics and ensure events align with the overall marketing strategy.
- Develop and manage marketing budgets for individual films.
- Stay informed about industry trends, competitor activities, and audience preferences.
Qualifications:
- Bachelor's degree or equivalent 7-10 years of relevant experience
- Strong track record of success in content marketing, theatrical campaigns, digital and social media campaigns
- Experience managing marketing budgets
- Strong knowledge of the North American and International entertainment market
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Ability to work independently and as part of team
Blue Fox Entertainment is a global film sales and domestic distribution company specializing in connecting filmmakers to audiences and buyers around the world. The company has a deep history in film production, marketing, finance, sales and distribution.
Blue Fox Entertainment’s current US release slate includes Hard Miles, the inspirational cycling film starring Matthew Modine, Fitting In starring Maddie Ziegler, Aristotle and Dante Discover the Secrets of the Universe, based on the bestselling novel and produced by Lin-Manuel Miranda; the acclaimed stop-motion animation The Inventor featuring the the voices of Stephen Fry, Daisy RIdly and Marion Cotillard, and animated tale The Canterville Ghost featuring the voices of Stephen Fry and Hugh Laurie. Notable previous US releases include The Wolf & The Lion, theepic romanceEiffel,the action thriller Killerman starring Liam Hemsworth, the critically acclaimed comedy Sometimes Always Neverstarring Bill Nighy, the Julie Delpy-directed My Zoe, and the Sundance family comedy Abe starring Noah Schnapp.
Blue Fox Entertainment’s recent international sales titles include Take My Hand, starring Radha Mitchel and Adam Demos; Boot Camp, based on a bestselling YA novel; the shark feature Fear Below, the sci-fi thriller SITE; Aristotle and Dante Discover the Secrets of the Universe, Space Oddity directed by Kyra Sedgwick; Uproar, the compelling and inspirational story starring Julian Dennison, Minnie Driver, and Rhys Darby; and the family comedy Popular Theory, starring Cheryl Hines.
The company recently launched Blue Fox Financing, the first transactional digital platform to streamline and expedite film financing opportunities for the entertainment industry, connecting borrowers with the largest database of film and television lenders and gap financiers.
