Summary
We are seeking a highly analytical and data-driven Marketing and Web Data Analyst to join our team. This role is pivotal in driving data-informed decision-making across our marketing and revenue functions. The ideal candidate will have a solid foundation in data analysis, reporting, and visualization, with a passion for uncovering actionable insights that drive business growth.
Data Analysis and Reporting:
- Develop and maintain comprehensive performance metrics and KPIs to measure the effectiveness of marketing and revenue campaigns, channels, and initiatives.
- Conduct in-depth data analysis to identify trends, patterns, and opportunities for improvement.
- Support ad-hoc analysis and reporting requests to address specific business questions or challenges.
- Build and maintain advanced reporting dashboards using Power BI and similar tools to provide clear and actionable insights to the marketing and leadership teams.
- Utilize Google Analytics to track website traffic, user journey and behavior, UX/UI efficiency, and conversion rates.
- Advanced proficiency in SQL to extract, clean, and transform revenue and customer data for analysis.
Customer Segmentation and Analysis:
- Develop customer segmentation models to identify distinct customer groups and their preferences.
- Develop predictive models to forecast future trends in customer behavior, sales, and market conditions.
- Conduct cluster analysis to uncover hidden patterns, customer behaviors, and their migration from less to more engaged (or vice versa).
- Analyze customer data to understand customer lifecycle and the key driving factors of lifetime value, purchase behavior, retention, and churn rates.
Insight Generation and Communication:
- Translate complex data into actionable insights and recommendations for the marketing, ecommerce, sales, and operations teams.
- Develop and deliver compelling presentations to communicate findings to cross-functional leadership teams.
- Collaborate with marketing teams to optimize campaign performance based on data-driven insights from A/B/Multivariate tests and test/ control incrementality measurement.
Dashboard Creation and Maintenance:
- Design and build interactive dashboards to visualize key performance indicators and trends.
- Ensure data accuracy, consistency, and timely updates within dashboards.
Process Improvement:
- Identify opportunities to improve data collection, analysis, reporting, and processes across marketing, eCommerce, sales, and operations.
- Recommend and implement data-driven process enhancements to increase efficiency and effectiveness of revenue and customer actions.
Qualifications
- Bachelor's degree in Statistics, Mathematics, Economics, or a related field.
- 3+ years of experience in a data analysis or marketing analytics role.
- Advanced proficiency in Google Analytics, Power BI, SQL, and statistical tools/ packages.
- Advanced Excel skills, including data manipulation, pivot tables, pivot charts, and data modeling.
- Experience in customer segmentation, cluster analysis, and statistical modeling.
- Advanced analytical and problem-solving skills with the ability to think critically.
- Excellent communication and presentation skills to effectively convey insights to stakeholders.
- Detail-oriented with a high degree of accuracy and attention to detail.
- Ability to work independently and collaboratively within a cross-functional team.
Join our team and help shape the future of Banner Solutions through innovative strategies and impactful initiatives. If you are a data-driven individual with a passion for uncovering actionable insights, drive business growth, and are eager to make a meaningful impact, we want to hear from you!
