ESSENTIAL FUNCTIONS:
The Product Marketing Director plays a critical role in driving the success of the expanding product portfolio across Small & Medium Business, Enterprise, and Residential sectors. With a focus on strategic direction, this role shapes product positioning, pricing strategies, and go-to-market plans. In a rapidly evolving technological landscape, this position is essential for maintaining competitive edge and fostering revenue growth amidst fierce industry competition.
RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
- Define and communicate a clear product vision aligned with the company’s business goals.
- Conduct regular market research and competitor analysis to identify emerging trends and opportunities.
- Translate market insights into actionable product strategies that drive growth and innovation.
- Oversee the end-to-end product development lifecycle, from ideation to launch, ensuring delivery timelines and quality standards are met.
- Coordinate product development activities closely with cross-functional teams, including engineering, design, marketing, and sales.
- Prioritize feature development and manage trade-offs to deliver maximum value to customers and business stakeholders.
- Develop and maintain a product roadmap that aligns with the company’s strategic objectives and customer needs.
- Continuously review and adapt the roadmap based on feedback, market dynamics, and business priorities.
- Monitor and communicate progress on roadmap milestones, ensuring transparency and alignment across the organization.
- Analyze key performance metrics, user feedback, and market data to drive product improvements and optimizations.
- Champion a user-centric approach to product development, ensuring customer insights and feedback shape product decisions.
- Implement strategies to enhance product usability, satisfaction, and overall user experience.
- Stay abreast of industry trends, best practices, and emerging technologies in product management.
- Attend conferences, participate in networking events, and engage with industry experts to stay informed and share knowledge within the organization.
- Identify innovation and competitive differentiation opportunities by adopting new technologies and methodologies.
QUALIFICATIONS INCLUDE:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of experience in product marketing, product management, or related roles, preferably within the telecommunications industry.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market share.
- Strong analytical skills with the ability to translate data and insights into actionable strategies.
- Excellent communication and presentation skills with the ability to effectively communicate complex concepts to cross-functional teams.
- Strong leadership and collaboration skills with the ability to influence stakeholders at all levels of the organization.
