Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company-owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com.
At Bojangles, we pride ourselves on great flavor, quality ingredients and innovation. As we continue to grow our menu and our footprint, we also want to ensure we’re pushing the needles in all aspects of our business. Bojangles is looking for a Manager, Digital Media who can facilitate processes across media planning, buying, and vendors, overseeing the execution of media plans from inception to completion. This individual will be a critical leader, helping to provide strategic direction & innovative thinking. The Manager will be responsible for building efficient processes, collaborating with cross-departmental teams, while mentoring other members of the media team.You will be a driving force for planning ideation; supporting media-execution; and media-led creative in the digital space.
Job Duties
- Develop and deliver senior-level media strategy across all levels that are derived from industry insights and expertise
- Consistently work to maintain the success of campaigns: update working presentations, media strategy, plan summaries, exec summaries, and making any real-time optimizations to campaigns
- Facilitate the creation of the media strategy, media plan, trafficking documents and naming conventions to ensure information clear and accessible across all departments
- Oversee the real-time reporting dashboard as well as developing monthly and quarterly reports that highlight successes and optimizations necessary to meet business goals.
- Maintain media budgets, overseeing spend broken out by various DMA or markets, and report to different franchisee or business groups both spend and performance
- Ability to identify insights and learnings that can strengthen creative used within paid media advertising
- Maintain relationships with the media vendor community and continue to develop platform, publisher, and brand relationships
Work Experience and Requirements
- 6+ years of industry related experience in a media planning and buying role with a track record of managing and executing digital programs, investments and exceeding objectives and goals.
- Strategic understanding of CTV/OTT, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities
- Experience tactically planning across several digital media channels with depth in all or a majority of the following:
-Social: Meta, Twitter, Snapchat, LinkedIn, TikTok
-Amazon (AMS, Amazon DSP, AMG)
-Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
-Publisher/Partner Direct
-Connected TV/OTT (Roku, Hulu, etc.)
-Paid Search (Google, Bing, Amazon)
- Fluency with analytics, attribution and measurement systems.
- Experience with the executional side of media buying across biddable and native platforms a plus
- Experience leading and managing growing teams
- Advanced written and presentation communication skills
- A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
- Ability to collaborate with the individuals of an organization, fostering strong cross-functional teamwork and positive results.
