Position Overview: The Online Sales & E-Commerce Specialist will be responsible for managing and optimizing Brenda Grands' online sales channels. This role involves developing and executing e-commerce strategies, managing online marketing campaigns, and ensuring a seamless customer experience on our digital platforms. The ideal candidate will have a strong background in e-commerce, digital marketing, and online sales, with a passion for fashion and a drive for innovation and growth.
Key Responsibilities:
- Develop and implement comprehensive e-commerce strategies to drive online sales growth.
- Manage and optimize the company’s website, ensuring an excellent user experience and high conversion rates.
- Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, social media, and display advertising.
- Monitor and analyze website performance metrics and sales data to identify areas for improvement and implement changes.
- Coordinate with the product development team to ensure online product listings are accurate, compelling, and up-to-date.
- Manage online inventory, pricing strategies, and promotional campaigns.
- Collaborate with the customer service team to ensure high levels of customer satisfaction and address any online sales issues.
- Stay up-to-date with industry trends and best practices in e-commerce and digital marketing.
Qualifications:
- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
- Minimum of 3 years of experience in e-commerce, online sales, or digital marketing.
- Proven track record of managing successful e-commerce platforms and digital marketing campaigns.
- Experience designing and creating marketing materials, social media graphics, and promotional content using Canva.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Proficiency in e-commerce platforms (e.g., Shopify) and digital marketing tools (e.g., Google Ads, Facebook Ads).
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous improvement.
