Requirements:
- Bachelor’s degree in Marketing. Advanced degree preferred.
- 5 to 10 years of experience in the gaming industry, including a senior marketing position with direct responsibility for revenue generation and database marketing.
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About the Company
Located in the scenic hills of Southern California, this premier gaming and entertainment destination offers a dynamic experience for visitors. The venue also features a diverse gaming floor, dining options, live entertainment, and a vibrant atmosphere, making it a perfect getaway for both locals and tourists seeking excitement and relaxation.
About the Role
The Director of Marketing serves as the primary leader and guide for the database marketing, special events/entertainment, and promotions teams within a dynamic and fast-paced casino environment. This role involves inspiring, coordinating, delegating, and collaborating with these teams to develop top-tier offers, promotions, events, and systems that uphold the casino's reputation as the premier destination for player rewards and experiences.
Responsibilities
- Direct the overall operations and management of the database marketing, special events/entertainment, and promotions teams. Develop and implement operational goals, and oversee performance to meet profit objectives.
- Assist in crafting and executing strategic marketing plans to drive guest engagement, optimize reinvestment, and achieve long-term profitability.
- Prepare, monitor, and manage departmental budgets, ensuring adherence to budgetary guidelines and reporting any concerns or deviations to the Vice President of Marketing.
- Analyze competitive market trends, marketing strategies, and promotional activities to develop initiatives that maintain the casino's leading position in the industry.
- Enhance the loyalty program to ensure it remains competitive, cost-effective, and aligned with the casino's reputation.
- Collaborate with technical teams to develop and implement technologies that support Marketing department goals and identify areas for process improvement to enhance operations and player experiences.
- Ensure the integrity of daily operations, including offers and promotions, while interfacing with all administrative and operational departments to achieve Marketing objectives.
- Manage staff scheduling to balance labor costs, meet staffing needs, and ensure high levels of guest satisfaction.
- Actively promote and exemplify superior guest service standards by department and company guidelines, addressing issues to meet department guest service goals.
- Enhance guest experiences by providing friendly greetings, offering assistance, answering questions, and creating a positive atmosphere both on the floor and behind the scenes.
- Ensure all regulatory requirements are met within the scope of responsibility, and report potential issues to the Vice President of Marketing.
- Maintain strict confidentiality in all departmental and company-related matters.
Requirements
- In-depth knowledge of systems for executing database and direct mail campaigns, including MS Excel, Access, SQL, Gaming Analytics, OPTX, and Trilogy/PKMS (Evri Marketing Kiosks)
- Deep understanding of casino guest lifecycle patterns and behavior.
- Ability to interpret and analyze budget and P&L statements, assess competitive information, evaluate program effectiveness, and create actionable plans with measurable outcomes.
- Demonstrated managerial experience and strong critical thinking abilities required.
- Exceptional team member relations skills with the ability to communicate persuasively with large groups of team members.
- Strong verbal and written communication skills, with fluency and literacy in English.
Benefits
- Medical/Dental/Vision
- 401k
- PTO
Interview Process
Step 1: LVSP Prescreen
Step 2: Workstyle Assessment.
Step 3: Interview with General Manager / VP of Marketing
Step 4: Interview with Tribal Leadership
Step 5: Decision time
