The role of Marketing is constantly evolving. Our responsibilities are both strategic and operational “hands-on”. Our ability to work closely with sales, trading, research, structuring, and banking staff, as well as cross-functional teams is critical.
The Marketing team is based in Jersey City, NJ, NYC & Lisbon. We work in close coordination with the other Americas Marketing & Communication team members as well as with marketing teams in other GM regions (EMEA and Asia Pacific).
The role will be hybrid and based in Jersey City, NJ and will report to the Head of Marketing and Communications for Global Markets Americas.
Candidate Success Factors:
Candidates will be measured on the following four performance drivers which will dictate how individual impact is considered on the Americas platform:
- Results and Impact
- Impacts division and influences peers and team
- Demonstrates good judgement when making decisions of high complexity and impact
- Relies on limited guidance for most complex decision making
- Is responsible for driving outcomes which have meaningful effect on team or department
- Leadership and Collaboration
- Creates trust with department leaders
- Acts in leadership capacity for large projects, processes, or programs for a team
- Client, Customer and Stakeholder Focus
- Able to build relationships with a mix of intermediate and senior colleagues or clients
- Interacts regularly with management and department leaders
- Demonstrates the ability to persuade and influence stakeholders at the team level
- Compliance Culture and Conduct
- Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts
- Perceived as a person of high moral character; upholds corporate values and displays high ethical standards”
Responsibilities:
Product Marketing Materials: Work closely with our Equity Derivatives and Global Macro business partners (including sales, trading, structuring) and manage the content development, design and production process of marketing presentational materials (e.g. pitchbooks, presentations, brochures, factsheets, videos, websites, etc.) for institutional and corporate clients, intermediaries and end investors.
An integral part of the role will be the ability to take complex financial products or strategies and position the product to specific client sectors, including hedge funds, pension funds, insurance, asset managers, private banks, distributors etc., clearly articulating the product rationale, mechanism, characteristics and risks.
- Support the Quantitative Investment Strategies (QIS) product range development and distribution in the Americas, coordinating closely with EMEA
- Educational Materials: Collaborate with business partners to develop educational presentations and marketing material for product-specific financial products, strategies and seminars both internally and with clients, in collaboration with Sales, Structuring and Marketing team members from other platforms.
- Marketing Platforms: Project manage the design, development, validation, publication and communication of marketing materials and campaigns via our digital platforms (websites, email software, SharePoint, etc.)
- Maintenance of Publications: Update performance records such as fund performance, financial markets or product performance and pricing up-to-date in publications. Work with our Client Development team to establish a plan to ensure target clients are supported across marketing initiatives (electronic platforms, website/emails clicks, CRM data, conference/economists roadshows attendance etc). Continuously adapt our marketing and communication content and channels in order to better target our audience.
- Content and Events Development: Project manage and contribute to the development Equity Derivatives client content and events (webinars, panels, conferences, thought-leadership, trends, etc.)
- Digital Effort: Support the team to improve the distribution of marketing materials, external communications and client targeting capabilities, as well as the execution of marketing campaigns, through the implementation of digital platforms.
- Sustainability: Contribute to amplifying BNP Paribas’ position as a leader in sustainability and ESG-related structuring capabilities by supporting the Bank’s sustainability-related product offerings through the development of marketing materials and execution of campaigns.
- Regulation Compliance: Adhere to legal and compliance requirements when designing materials and manage the review process of marketing materials with legal and compliance.
- Perform and support additional projects at manager's request, ad hoc
Missions in Contribution
- Manage the execution of marketing campaigns, including coordination with business partners, marketing colleagues across disciplines (communications, content, PR, social and digital), cross-functional teams and global colleagues, as needed
- Coordinate marketing launches for global products: contribute to the production of key selling points, fact sheets, brochures and web tools, targeted to different client segments, in collaboration with business partners and Marketing team members across platforms
- Contribute to awards pitches with product cases and highlights of key market and product trends
- Event strategy & marketing: Contribute to the development of our event strategy in collaboration with sales and events team, development of marketing messages and contents for events
- Contribute to internal communication initiatives
- Participate in recruitment, training and team motivation initiatives
Minimum Required Qualifications:
- Bachelor’s degree
- 6-9 years of Marketing experience (Equity Derivatives Structured Products Marketing required)
- Financial industry/product knowledge & understanding
- Excellent communication skills
- Technical skills i.e. ability to manage the production of marketing collateral (pitchbooks, product brochures, Town hall presentations, videos, web page development etc.)
- Excellent team player
- Creativity & strong adaptability
- Proven ability to adapt and excel in a fast-paced, quickly changing environment
- Project management skills
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint) and open to new technology and new media channels (SharePoint, Smart-focus, WordPress, social media, content marketing, etc.)
FINRA Registrations Required:
CFTC Swap Dealer Associated Person (if yes, NFA Swaps Proficiency Program is required):
SEC Security-Based Swap Dealer Associated Person:
The expected starting salary range for this position is between $150,000 to $190,000 annually. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in role, base salary of internal peers, prior performance, business line, and geographic/office location.
In addition, our comprehensive benefits package aims to support our employees in various aspects of their lives. From healthcare and wellness programs to retirement plans and childcare services, we prioritize the well-being and growth of our employees. Our benefits include medical, dental and vision coverage, a 401(k) Savings Plan, backup childcare, life, accident and disability insurance, mental health support and paid time off. Additional details about our benefits offerings, inclusive of eligibility for a discretionary bonus, will be provided during the hiring process.
This application will remain open until a candidate has been selected for the role. There is no specific application timeline.
About BNP Paribas:
BNP Paribas is a leading bank in Europe with an international reach across the US, EMEA and APAC. It has a presence in 65 countries, with nearly 190,000 employees. The bank employs over 3,500 people in offices in the US across 10 states including New York, Jersey City, Chesterbrook, PA, San Francisco, Boston, Chicago, Denver, Miami, and Washington, DC. BNP Paribas has built a strong and diversified presence to support its client base. We continue to grow and strengthen our commitment to the US market through our Corporate & Institutional Banking activities. We are one of a few non-US banks to offer a full value chain for our clients, from trading to financing, and clearing and custody in the US with the international footprint and capacity to deliver both globally and locally. Leveraging the strength of our European roots, our network can support clients in virtually every region of the world, enabling more connectivity and efficiency wherever our clients conduct business. We take pride in our expertise and our ability to adapt while constantly looking ahead to create a more sustainable world.
As an international company with a global footprint, the unique cultures and viewpoints of our team members are an integral part of the fabric of BNP Paribas. We are a company with a purpose - to be a responsible and sustainable global leader. We aim to create an environment where our employees feel empowered to drive change, make an impact and be true to themselves. We employ talented individuals from a wide variety of backgrounds, locally and globally, and are inspired by our employees who help us in cultivating a diverse, equitable and inclusive workplace through initiatives such as our Diversity, Equity & Inclusion (DEI) Leadership Forum and Employee Resource Group (ERG) communities. We strive to be a workplace where all team members can grow and thrive and offer robust training, development, and mentoring opportunities to make that vision a reality. Our leaders are deeply committed to DEI and highly accessible to our employees, consistently soliciting feedback on how we can continue to support our employees to reach their highest potential.
BNP Paribas. The Bank for a Changing World - https://usa.bnpparibas/en/homepage/join-us/our-opportunities/
