H/L is looking for a Public Relations Specialist who is a storyteller and writer and loves the news. They are passionate about making a positive impact in the community. The ideal candidate is proactive, reliable, resourceful, and communicates effectively. They excel at anticipating needs and planning , ahead, enjoys working in the field, and has a talent for building strong relationships. The Public Relations Specialist will drive return on investment and position the client as a leading consumer brand in the markets they are assigned.
What You’ll Do:
- Review, revise, and draft press releases, advisories, statements, and other media materials
- Work in parallel with internal and external teams to deliver on marketing plan goals
- Work with Media and Community Relations Manager to develop and refine measurement strategies for public relations campaigns
- Help develop comprehensive public relations plans based on business goals and objectives
- Perform research to support communications and messaging
- Maintain strong relationships with internal and external teams, which include media contacts
- Monitor client coverage on a proactive basis
- Manage client public relations subcommittees
- Assist with crisis communications as needed
- Assist in the development of ideas into realistic campaign plans
- Draft and/or rewrite in English and Spanish, as needed
- Attend and cover events, take photos and videos to be used on the client’s website and social media, and pitch to local media
- Network and create relationships with local reporters
- Work with the agency resources, such as creative design and video production, as needed
About You:
- You understand the media information landscape
- You understand media needs and relationships and are knowledgeable of about social media
- You have a minimum of 3 years of public relations experience in an agency, non-profit, or corporate environment
- You are must be proficient in both English and Spanish oral and written communications
- You have excellent communication and presentation skills
- You are a highly organized self-starter
- You have demonstrated abilities to work effectively in a fast-paced, deadline- driven environment
- You have a proven track record in delivering measured results through managing and executing public relations programs
- You are comfortable presenting both virtually and in person
- You are proficient in MS Office
Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.
About H/L:
Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.
We’re headquartered in Oakland, California, with people in 20+ states, and offices in Atlanta, Kansas City, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.
Learn more at www.HL.Agency.
