Job Title: SMS & Email Marketing Coordinator
Location: In-Office (or Remote)
Schedule: Monday - Friday, 9:30 AM - 6:30 PM
Company: MakarttPro
Department: Marketing
Reports To: Ecommerce Sales Manager
MakarttPro is looking for a talented and results-driven SMS & Email Marketing Coordinator to join our marketing team. This role is essential in driving customer engagement, retention, and revenue through strategic SMS and email campaigns. The ideal candidate will have a strong background in digital marketing, particularly in managing and optimizing SMS and email campaigns. As the SMS & Email Marketing Manager, you will be responsible for the creation, planning, scheduling, and analysis of all SMS and email marketing efforts at MakarttPro.
Key Responsibilities:
Campaign Strategy & Planning:
- Develop and implement SMS and email marketing strategies that align with MakarttPro’s overall marketing objectives and target audience.
- Plan and create a detailed content calendar for SMS and email campaigns, ensuring timely and relevant communication with customers.
- Collaborate with the creative team to develop compelling content, including copy and visuals, that resonates with the audience and drives engagement.
Campaign Execution & Management:
- Manage the end-to-end execution of SMS and email campaigns, from content creation to deployment.
- Segment audiences and personalize messages to maximize campaign effectiveness and customer experience.
- Ensure all campaigns comply with legal requirements, including CAN-SPAM, GDPR, and other relevant regulations.
Performance Tracking & Optimization:
- Monitor and analyze the performance of SMS and email campaigns, including open rates, click-through rates, conversion rates, and ROI.
- Use data-driven insights to optimize campaigns and improve key metrics.
- Conduct A/B testing to continuously improve content, design, and messaging.
Customer Journey & Automation:
- Develop and maintain automated SMS and email workflows that support customer lifecycle stages, such as welcome series, abandoned cart reminders, and post-purchase follow-ups.
- Ensure a seamless and engaging customer journey across all touchpoints.
Reporting & Analysis:
- Prepare and present detailed performance reports to the Director of Marketing and other stakeholders.
- Provide actionable insights and recommendations based on campaign data to inform future strategies.
Cross-Functional Collaboration:
- Work closely with the product, sales, and customer service teams to ensure alignment on messaging and campaign goals.
- Coordinate with external vendors or platforms as needed for SMS and email marketing efforts.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1+ years of experience in SMS and email marketing, with a proven track record of successful campaigns.
- Proficiency with SMS and email marketing platforms (e.g., Klaviyo, Mailchimp, etc.).
- Strong understanding of email marketing best practices, including segmentation, personalization, and automation.
- Excellent writing and editing skills, with a keen eye for detail.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience in the beauty or nail industry.
- Knowledge of HTML/CSS for email template customization.
- Familiarity with CRM systems and customer segmentation techniques.
