DETAILS: Market Research and Education Manager
Title: Market Research and Education Manager
Type: Direct-Hire Full-Time Opportunity
Compensation: $95,000 -$115,000 Base (D.O.E.) + Benefits+ Eligibility for up to 12% bonus
OVERVIEW: Market Research and Education Manager
We are looking for a Market Research and Education Manager to join an industry-leading organization. The ideal candidate will have experience working within the coffee industry. This role will lead marketing efforts for a key division of this company, you will be seen as the subject matter expert collaborating with other departments to ensure the company’s products/offerings are positioned to drive growth. This is a great opportunity within an Industry Leading International Organization that maintains an established family-like culture despite continued growth. If you are looking to take a great step in your design career, please reach out to us to learn more about this opportunity.
RESPONSIBILITIES: Market Research and Education Manager
- Responsible for all market research & insights pertaining to: Channel Insights, Espresso Category, Competition within the industry, Customer Targeting
- Report executive summaries with learnings and insights gained to leadership team and sales from purchased reports, industry events & webinars
- Play key role in new product launch; collaborating with teams across the division to assist in successful launch
- Restaurant Industry research for QSR, Bakery/Café, and C-Store.
- Identifies, analyzes, and maintains an understanding of both the industry and key relevant trends; prioritizes
- Breaks down information for others in the division to digest and incorporate into respective strategic approaches
- Collaborates with team and works independently delivering research and insights to the team.
- Works cross functionally to introduce new trends and competitive data to Sales and Leadership
- Competitive Tracking, Analysis & Reporting
- Market Sizing Research - US Market Share, work with global
- Use research and insights to drive digital strategy for SEO & SEA Strategy
- Manage and report performance on the following digital platforms: Website, Webshop and Customer Portal
- Contributes to the development of strategic marketing plans
REQUIREMENTS: Market Research and Education Manager
- BS/BA Degree required, preferably in Marketing
- 5+ years’ relevant experience
- Strong exposure to the coffee industry
Thorndale Partners, LLC
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