We are seeking an enthusiastic Product Marketing Manager to join our team and help us drive growth.
Key Responsibilities:
Product Marketing:
- Develop and execute product marketing strategies to drive product adoption, usage, and customer satisfaction.
- Work closely with product management to understand product features, benefits, roadmap, and translate them into compelling marketing messages
- Create and maintain internal product marketing enablement resources
- Create external-facing product-related content such as case studies, webinars, articles, etc.
- Conduct market research and competitive analysis to inform product positioning, messaging, and go-to-market strategies.
Partner Marketing
- Develop and execute partner marketing strategies that helps us drive adoption of integrations and cross sell into partner client bases
- Collaborate with company stakeholders to identify and prioritize key partners
- Create co-branded marketing materials, including webinars, press releases, and sales enablement tools.
- Manage partner relationships, ensuring alignment on goals and objectives, and track the effectiveness of partner marketing programs.
Experience and Professional Qualifications:
- 3-5 years proven experience in partner and/or product marketing, preferably in the B2B SaaS or technology industry, or an accounting/auditing background
- Bachelor's degree in Marketing, Business, or a related field.
- Strong understanding of marketing strategies and tactics.
- Excellent written communication and interpersonal skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Ability (and desire) to flex between partner and product marketing as needed