We have an exciting opportunity for a Customer Marketing Analyst 3 with the top leading multimedia and creative software company in the world.
The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Adobe’s account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
Adobe’s Digital Experience business is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value for Adobe and its customers. In this team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into the data and building reporting solutions to help our partners scale efficiently.
Responsibilities:
- Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
- Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
- Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered
- Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
- Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs.
Skills and Experience:
- Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
- 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion.
- Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
- Experience with SQL and Advanced Excel knowledge
- Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
- Highly entrepreneurial and able to operate independently with minimal direction
Compensation:
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