We are looking for a Performance Marketing Manager for a top cosmetics company in New York, NY. This is a temp to perm opportunity.
Responsibilities:
- Drive traffic, conversion, and return on ad spend for paid and unpaid channels, including affiliates, paid search, paid social media, programmatic, and SEO.
- Provide channel-specific daily, weekly and monthly budgets and forecasts that align with key e-commerce revenue goals.
- Develop and maintain a full-funnel forecasting model (upper, middle, and lower channels) for the US market to inform about lower funnel sessions and sales forecasts, and reseller attributions to brand campaigns.
- Identify revenue forecasting risks along with strategies to fill in the gaps.
- Monitoring of relations with external agencies. Review agency reports and run internal reports to track performance, identify trends and insights to efficiently optimize and scale channels to meet sales goals.
- Manage workflow for iterative testing and collaborate with agencies to evaluate new partnerships, new products, and programs to increase traffic, expand the reach and improve efficiency.
- Collaborate with internal teams to establish best practices for low-channel media and optimize relevant agency resources.
- Cultivate relationships and execute marketing opportunities that drive traffic through integrated platform providers.
- Look for synergies between SEO and SEM strategies.
- Manage the creative team project to ensure timely delivery of campaign assets at the bottom of the funnel.
- Support omnichannel and CRM strategies to promote brand growth.
- Maintain a data-centric approach through continuous experimentation and optimization to meet and exceed business goals (image testing, landing pages, audience, etc.).
Required Qualifications:
- Bachelor's degree required.
- 5-8 years of experience in digital marketing and e-commerce, preferably experience in scaling paid marketing channels and platforms.
- Specific experience in retail, branded e-commerce and agency management.
- In-depth knowledge of direct response, digital marketing, e-commerce and lead generation, as well as online business models and KPIs.
- Ability to transform empirical data into in-depth strategic decisions and actionable plans.
- Excellent organizational skills and ability to prioritize workload.
- Employee who thrives in a teamwork environment.
- Extremely organized entrepreneur and skilled in managing programs and relationships.
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
Opportunity Awaits.
