Social Media Strategist
Are you a passionate social media wiz with a hunger to learn and contribute to innovative campaigns. We're looking for a talented Social Media Strategist based in the US, to join our global marketing team.
About Us
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world.
Social media is a cornerstone of our marketing strategy, and we're seeking a passionate individual to help us build a strong online presence and achieve our digital goals.
About the Role
As a Social Media Strategist, you'll play a vital role in developing and executing engaging social media campaigns. You'll work closely with the rest of the Social Media team based in India to learn the ropes, contribute fresh ideas, and help us connect with our target audience across various platforms.
Responsibilities
- Assist in developing and implementing data-driven social media strategies that aligns with the company’s overall marketing and business objectives.
- Collaborate with business stakeholders, field marketing, internal studio teams and external agencies to produce engaging content suited to each platform.
- Conduct research and implement social listening to understand target audience demographics, interests, and social media behavior.
- Brainstorm creative content ideas (text, images, videos) optimized for each platform.
- Develop and manage social media content calendars to ensure consistent posting and brand alignment.
- Monitor and analyze social media performance using analytics tools, identifying trends and areas for improvement.
- Provide support to other members of the global social media team for activities in the US, incl. social activity around local events and business updates.
- Stay updated on the latest social media trends and best practices.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- 4-5 years of experience in social media marketing, or strong portfolio demonstrating social media expertise.
- Strong understanding of all major social media platforms, esp. LinkedIn, X and Instagram.
- Excellent written and verbal communication skills.
- Ability to work with multiple stakeholders and as a part of a global team.
- Passion for social media and a keen eye for creative content. Proficiency in social media analytics tools is an added advantage.
- US Citizenship or valid work authorization is required.
Benefits
We offer a competitive salary and benefits package, along with an exciting opportunity to learn from experienced professionals and contribute to a growing company. You'll be in a fast-paced environment where your ideas are valued, and you can gain valuable experience in the social media marketing field.
