Position Overview:
We are looking for a hands-on Digital Marketing Associate Manager to join the Performance Marketing team. This person will contribute to the management and performance optimization of several digital channels including Affiliate, Display and Paid Social. This person will play a critical role in campaign performance and reporting with the close guidance of the Digital Marketing Manager. The ideal candidate has excellent analytical skills and a passion for retail, e-commerce, and the digital marketing industry. Experience working with at least some of the above listed channels is preferred.
Job Responsibilities:
- Partner with Performance Manager on the coordination and management of campaigns across multiple channels and ensure program specific ROI goals are being met
- Work closely with third party vendors and agencies with ongoing marketing communication and weekly calls, providing clear direction to ensure proper campaign and channel support
- Become day-to-day contact for vendors or internal parties specific to campaign responsibilities
- Maintain alignment to company initiatives with robust promotional and product calendar ensuring all partners are aware and providing support for key initiatives
- Develop and maintain reporting on all levels of data to fully understand the business and performance optimization opportunities
- Ability to translate analytic insights into actionable recommendations that improves overall performance
- Develop brand-focused tactics and execute on ROI positive initiatives, tracking performance against KPI metrics
- Work closely with Creative agency to brief requests and manage all coordination through asset completion
- Review and provide feedback and approval on ad copy across various channels
- Collaborate with cross-functional teams on various initiatives
- Promote positive working relationships within the team, overall marketing/e-commerce departments, the company and the vendor community
- Work closely with Manager to ensure projects and tasks are completed successfully
- Ability to communicate owned areas of campaigns, both orally and in writing
- Stay up to date with industry trends
Job Qualifications/Requirements:
- Bachelor’s Degree
- 2-3 years of hands-on digital marketing experience managing large-scale, performance driven campaigns (direct experience with Display, and/or Affiliate preferred)
- Proven ability to communicate with all levels of management and external/internal partners
- Extremely detail-oriented, with clear and proven organizational skills
- Strong quantitative skills, including analytical abilities and math proficiency
- Strong Organizational skills, content asset management
- Strong communication and collaboration skills
- Flexible and adaptable to changing needs of team/department
- Experience with Omniture, Google Analytics, or similar reporting tools
- Expert with Excel and Powerpoint required as well as platform knowledge (Meta, TikTok, YouTube etc.)
- Other duties assigned by manager
- Frequent in-person collaboration
Salary: $83,000 - $95,000
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
