JOB SUMMARY: As the Marketing Communications Technology Specialist, you’ll be driving our marketing automation and sales enablement initiatives forward by pushing the limits of what can be done with the integration, automation, and administration efforts of our CRM and marketing automation systems.
This role is instrumental in leveraging Coldspring’s marketing technology to enhance our strategies, optimize marketing processes, and drive data-driven decision-making.
The majority of the time, you’ll be interacting with various departments within Coldspring in addition to agency partners and the market to create, deliver, measure, and optimize marketing plans, channels, content, and sales enablement.
The goal of the Marketing Communications Technology Specialist is to build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively, and demonstrate high integrity.
WHAT YOU’LL BE DOING:
- Serving as the administrator and business owner of various Marketing Technologies - Content Management Systems, Marketing Automation, Sales Enablement, CRM, etc; driving user adoption, providing support, implementing SOPs, and recommendations to increase utilization and performance
- Driving CRM processes and data stewardship, ensuring the integrity of account records in the CRM, including lead data and opportunities
- Executing lead flow strategies to move prospects through the lead cycle and optimize funnel velocity through the collaboration of cross-functional marketing and sales teams
- Monitoring and reporting on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and technology solutions
- Leading the marketing campaign and sales funnel data requests
- Collaborating with cross-functional teams, including IT, marketing, and sales to ensure successful project implementation
- Proactively manage and modify programs to achieve objectives within planned budgets
- Working with outside agencies, partners, and freelance vendors when necessary to coordinate various marketing tactics
- Actively pursuing ongoing learning in your field and becoming an expert in emerging communication trends, platforms, systems, and KPIs to improve communication efficiencies within the company
QUALIFICATIONS:
Education: Undergraduate degree in Marketing or related field, or equivalent professional qualification
Experience: 2+ years of experience working in marketing or related service firm experience
SKILLS AND KNOWLEDGE:
- Working knowledge of digital/virtual technology tools
- Hands-on experience with marketing automation, CRM, marketing funnel, and other B2B systems and concepts
- Effective communicator (written and verbal), able to manage multiple priorities with strong attention to detail, and comfortable with tight deadlines
- Self-starter who enjoys "figuring things out"; a creative thinker
- Have a data-driven approach and be highly analytical
- Strong understanding of marketing attribution, lead, contact, and account scoring
- Excellent written and oral communication skills
If additional assistance is needed in completing an application, please call or text Jill Opdahl in Human Resources at (320) 685-4681.