About the Company:
Are you looking to be part of a fast-growing global food business with North American operations headquartered in the southern California area? Do you want to realize your ambitions while being part of a principle driven organization that aspires to transform its business through powerful Brands? At LT Foods Americas (LTFA), we have an ambition to become a Food business driven by the 5 principles that underpin everything we do: Business Ethics, Innovation, Ownership, Passion for Excellence, & Customer Centricity. We are seeking associates who want to drive meaning in their work that benefits them, the organization and the world around us. What you get at LTFA is challenging, interesting work with opportunities to grow in the U.S. and beyond. You get the tools you need to do an excellent job and you have smart, motivated people around you to help you do it! It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes LTFA such a special place to work. And why working here is always about more than just a job.
LT Foods Americas (LTFA) is part of LT Foods Limited, an emerging global food company, with Net Sales in excess of $1 billion globally, operating across a range of categories including specialty rice, organic foods and convenience rice-based products. The Company is engaged in milling, processing and marketing of branded and non-branded basmati & jasmine rice, and manufacturing of rice food products in India & international market. LT Foods has a global presence including India, Middle East, United Kingdom, Europe, Canada and United States. Its operations include contract farming, procurement, storage, processing, packaging and distribution. Its rice product portfolio comprises brown, white, steamed, parboiled, organic, quick cooking brown rice, and ready-to-heat rice. The Company's brands include DAAWAT®, ROYAL®, GOLDEN STAR®, 817 ELEPHANT®, INDUS VALLEY®
About the Role:
Reporting to the Director of Sales Planning, the Trade Marketing Manager will be responsible for supporting our sales teams in all aspects of trade promotion management and optimization. This role will be a key contributor to the sales and finance organization and will be tasked with developing our trade strategy by channel, leading trade reviews for customers, ensuring accurate and complete accruals, guiding Sales on accurate promotional forecasting, and post event analysis to guide sales in optimizing their trade dollars. The perfect person for this role is extremely data-driven with an eye for details, thrives in a fast-paced environment, and has a service mindset.
Responsibilities:
- Partner with internal and external stakeholders to develop an effective trade strategy for key promoted segments across our Brands and lead the sales team through all stages of the trade management process
- Lead the team through the evaluation and implementation of TPM system that will support efficiency and effectiveness in our trade spending
- Leveraging available tools to scenario plan what promotions make the most sense to run from a volume, margin & ROI perspective
- Guide sales team on TPM process including forecast accuracy, guidance on promo scenarios to run, post event analysis, and general feedback on how to structure promotions for clean reporting and clearing of deductions.
- Monthly trade reviews with sales managers
- Understand and enforce best-in-class trade management recommendations including naming conventions, delivery vs. performance dates, performance type definitions, and more.
- Work with accounting on deduction resolution and research to close within 90 days of receipt
- Release/close fully actualized promotions in TPM for assigned customers
- Critical partner in annual revenue and trade bottoms-up planning process, including understanding revenue and budget gaps to AOP
Create and maintain reporting for sales team:
- Assisting in the development and reporting of trade management KPI metrics such as retail price point execution, budget over/under spends, contract attachments, forecast accuracy, promotion creation, and more.
- Assist in the reporting and communication of incremental volume plans to our Demand Planning team and speak to the details of these plans during Demand Reviews.
- Coordinate, track, and ensure our Sales team are submitting committed promotions for approval, and approving promotions of assigned customers.
Partner with Trade Management team and Sales to ensure the system is maintained:
- Assist in system maintenance tasks such as new customer setups, OI validation in our ERP system, and uploading consumption actuals
- Work with Sales to ensure volume plans are complete and updated given new item introductions or discontinuations.
- Work to establish and communicate recommendations for standard operating procedures (SOPs) as we continue to grow
- Provide suggestions on future TPM enhancements and test the functionality of enhancements made in TPM over time.
Qualifications:
- 5+ years in a CPG , Trade Promotion Management related role
- BS/BA in Business Administration, Finance or related field
- Good understanding of Customer Management & Selling Process
- Well-organized and responsible with an aptitude in problem-solving
- Excellent verbal and written communication skills
- Passion for ethical and nutritious food and purpose-driven brands
- High tolerance for monthly deadlines
- You can work comfortably under minimal direct supervision
- 10% travel is required for meetings, company trainings, and events.
- You are flexible, adaptable, and bring an appropriate sense of urgency to your work.
- MS Office skills with advanced excel skills
- Strong knowledge of Syndicated Data (SPINS, Nielsen/IRI, Panel Data, etc)
