Simkhai is searching for a talented Director of Marketing and PR. This position is responsible for planning, development and implementation of all marketing strategies, marketing communications, and public relations activities, both external and internal.
About Us:
SIMKHAI designs for the elevated everyday with innovative techniques and timeless craftsmanship.
Founded in 2010 by designer JONATHAN SIMKHAI, the studio takes inspiration from architects and sculptors alike, blending progressive construction techniques with intimate hand-detailing to create truly special garments and lifestyle design.
A 2015 winner of the prestigious CFDA/ Vogue Fashion Fund, the studio has earned recognition for its original silhouettes, quality constructions, and timeless elegance.
Responsibilities:
Brand strategy
- Create comprehensive brand marketing plans, including campaigns, events, partnerships, and activations across social media, partnerships, events, influencer, and PR marketing channels
- Oversee brand positioning, messaging, and visual identity across all marketing channels and touchpoints
- Maintain brand integrity and ensure all marketing materials adhere to brand guidelines and standards
- Lead the conceptualization, planning, and execution of integrated marketing campaigns across digital, print, social media, events, and other channels
- Manage marketing and PR budgets effectively, allocate resources efficiently, and track expenditures to ensure cost-effectiveness and ROI
- Coordinate with Director E-Commerce & Digital Marketing to drive digital marketing initiatives including SEO, paid media, email marketing, social media strategy, and influencer partnerships
- Collaborate with cross-functional teams to ensure cohesive brand messaging and consistent brand positioning
- Monitor campaign performance, analyze metrics, and adjust strategies as needed to optimize results and ROI
- Build and maintain strong relationships with key media outlets, editors, journalists, influencers, and public personalities to secure media coverage and drive positive brand visibility.
PR
- Develop and manage execution of clear and measurable blockbuster PR plans
- Own PR agency relationship(s)
- Own timelines and communication plans for all PR efforts including product launches, sponsorships, tie-ins, talent announcements
- Establish and execute events, activations, press previews and launches
- Lead editorial coverage for all products ensuring optimal brand coverage
- Oversee social media content to increase brand awareness, engagement, and conversion
- Handle press outreach with brand news and announcements, product pitches, new collections, and sustainability initiatives
- Manage PR calendar
- Organize and compile all media coverage, reports, and press hits.
Required Skills:
- Bachelor’s degree in marketing and communications or related discipline
- Minimum 10 years of relevant experience in Brand, PR, Marketing within the luxury industry
- Demonstrated Marketing strategic thinking and brand building capabilities
- Demonstrated proficiency in data analysis capable of identifying opportunities and devising initiatives with a strategic mindset
- Strong relationships with press, media contacts and influencers
- A good communicator with the ability to interface regularly with internal and external personnel at all levels.
- Comfortable working under tight deadlines and on multiple projects simultaneously
- Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)
Benefits:
We offer a competitive benefits package including medical, dental, vision, FSA, 401(k) and PTO. Additionally, we offer a generous clothing allowance and 50% employee discount off retail.
