The ideal candidate will have a strong background in marketing, particularly digital marketing, with a proven track record of success in SEO/SEM, website and content management, and analytics. This role requires a minimum of 5 years of relevant experience and a Bachelor's degree. Certifications in digital marketing are a plus.
Key Responsibilities:
- Develop and implement effective digital marketing strategies to drive online traffic and engagement.
- Manage SEO/SEM campaigns to improve search engine rankings and visibility.
- Oversee website content management, ensuring it is optimized for user experience and search engines.
- Analyze website and campaign performance using Google Analytics and other analytics tools, and provide actionable insights.
- Create and manage content across various digital platforms, ensuring consistency and alignment with brand guidelines.
- Utilize HTML and CSS to make necessary updates and improvements to the website.
- Collaborate with internal teams to align digital marketing efforts with overall business objectives.
- Stay up-to-date with the latest trends and best practices in digital marketing and SEO/SEM.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Minimum of 5 years of experience in marketing/digital marketing.
- Proven expertise in SEO/SEM and website/content management.
- Proficient in Google Analytics and other web analytics tools.
- Strong knowledge of HTML and CSS.
- Excellent analytical, organizational, and project management skills.
- Ability to work independently and as part of a team.
- Relevant certifications in digital marketing are a plus.
